7 Cs Compass Model Best Practices, Tools & Templates – The Best Free Online Resources for 7 Cs Compass Model (2024)

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7 Cs Compass Model Best Practices

7 Cs Compass Model is a template that can be used to explain the reason an organization is experiencing success or failure in the market. In contrast to other marketing models, the 7 Cs Compass Model considers both the marketing strategies as well as the segment to which the strategies are being targeted. The seven Cs are Corporation, Commodity, Cost, Communication, Channel, Consumer and Circ*mstances.

More about 7 Cs Compass Model

Description of 7 Cs Compass Model

Broadly speaking, the seven Cs are the seven factors that need to be considered when determining what about the organization either needs to be modified to improve market performance or maintained in order to preserve market position. The 7 Cs of the 7 Cs Compass Model incude:

  1. Corporation: This is the company model itself, which is either a for-profit or non-profit organization. In addition, the organization needs to consider who are its competitors within the industry and how the other Cs in this model compare to what they do. The 7 Cs Model emphasizes the importance of aligning marketing strategies with the broader goals of the organization.
  2. Commodity: The product or service the company sells to its clientele.
  3. Cost: How much it costs to create the product or service, in addition to how much it is sold for, the cost of the materials or resources used to create it and the cost to advertise and market it.
  4. Communication: The manner in which the product or service is marketed to the customer. This includes how it is advertised, sales promotions, and how much it is talked about in the community. Communication also refers to how efficiently and respectfully individuals within the organization speak with one another and how clearly information is transmitted from one person to the next.
  5. Channel: The paths through which the product or service is distributed to the customer.
  6. Consumer: The needs and desires of the customer as well as what kinds of educational materials they will need to be able to use the product or service, the type of warranty that is included, how safe the product production process is and how safe the product is to use. In order to improve their market position, the organization might consider offering additional product features to meet customer needs.
  7. Circ*mstances: External conditions that might have an effect on organizational functions or employees but are outside the control of any organizational member. These include the national and international environment (politics, policies, ethics, etc.), the weather, the economy, and social and cultural norms.

Encapsulated within the 7 Cs Compass Model is the Four Cs, which include customer focused success factors. These are commodity, cost, communication and channel. Notably, the Four C’s are the more customer-centric version of the Four P’s supply side model (i.e., product, price, place and promotion).

Tools & Templates

The 7 Cs Compass Model is often used in conjunction with the SWOT analysis to determine the strengths and weakness of the organization.

Praxie's Online 7 Cs Compass Model Tools & Templates

Unlike most traditional 7 Cs Compass Model techniques, Praxie’s online 7 Cs Compass Model collaboration tools allow any team or organization to instantly begin working with our web templates and input forms. Our digital platform goes far beyond other software tools by including progress dashboards, data integration from existing documents or other SaaS software, elegant intuitive designs, and full access on any desktop or mobile device.

7 Cs Compass Model Best Practices, Tools & Templates – The Best Free Online Resources for 7 Cs Compass Model (24)

7 Cs Compass Model Best Practices, Tools & Templates – The Best Free Online Resources for 7 Cs Compass Model (25) Instantly create & manage your process

7 Cs Compass Model Best Practices, Tools & Templates – The Best Free Online Resources for 7 Cs Compass Model (26) Use AI to save time and move faster

7 Cs Compass Model Best Practices, Tools & Templates – The Best Free Online Resources for 7 Cs Compass Model (27) Connect your company's data & business systems

7 Cs Compass Model Best Practices, Tools & Templates – The Best Free Online Resources for 7 Cs Compass Model (2024)

FAQs

What are the 7 Cs of marketing mix? ›

And a great approach to take is to implement the 7 Cs- customer, content, context, community, convenience, cohesion, conversion. FAQ's: What are 7 C's of marketing? Customer, content, context, community, convenience, coherence, and conversion are the 7 Cs of digital marketing.

What are the 7 Cs of online marketing? ›

In this digital era, the 7 C's—Content, Context, Connection, Community, Customization, Communication, and Conversion—are the pillars upon which effective digital marketing strategies are built. They encapsulate the essence of engaging and resonating with the modern, tech-savvy consumer.

What is the 7C model strategy? ›

The 7C model suggests that the seven Cs (Connection, Concurrency, Comprehension, Communication, Conceptualization, Collaboration, and Collective intelligence) play a central role in the knowledge creation process.

What are the 7 C's of IMC? ›

The seven C's of communication is a list of principles that you should ensure all of your communications adhere to. Their purpose is to help ensure that the person you're communicating with hears what you're trying to say. The seven C's are: clear, correct, complete, concrete, concise, considered and courteous.

What are the 7 C's of website design? ›

What are the 7C's of web design?
  • Context.
  • Content.
  • Community.
  • Customisation.
  • Communication.
  • Connection.
  • Commerce.

What are the 7 C's of strategic management? ›

There are seven core elements that if considered will contribute to the organization's project decision-making process. The seven elements (7 C's) are: customers, competitors, capabilities, cost, channels, communication, and coordination.

What are the 7 C's of digital literacy? ›

The seven skills are: • Collaboration • Communication • Creativity • Critical Thinking • Character • Citizenship • Computational Thinking If we believe our work as teachers is mainly to prepare students for successful futures, then we should give opportunities for students to strengthen these skills.

What are the 7 C's in? ›

The 7 Cs stand for: clear, concise, concrete, correct, coherent, complete, and courteous. Though there are a few variations. You can use the 7 Cs as a checklist in your written and spoken messages.

What is the 7C framework? ›

a theoretical model for evaluating design elements of the web. The 7 elements include context , content , community , communication , customization , connection , and commerce .

What is the 7 C's model? ›

Kenneth Ginsburg identified 7 components–the “7 C's of resilience”--that together allow a child to show resilience in the face of life's challenges: competence, confidence, connection, character, contribution, coping, and control.

What is the 7cs approach? ›

Using the 7 C's of communication, that is when you're clear, concise, concrete, correct, consider the speaker, complete and courteous, with your message, you will become an effective communicator and find more success in your interactions with people.

What is the 7 C's model of business? ›

7 Cs Compass Model Best Practices

In contrast to other marketing models, the 7 Cs Compass Model considers both the marketing strategies as well as the segment to which the strategies are being targeted. The seven Cs are Corporation, Commodity, Cost, Communication, Channel, Consumer and Circ*mstances.

What are the 7Cs of health communication? ›

7Cs of Health and Wellness = Connection, Communication, Compassion, Community, Creativity, Caring & Collaboration! Interested in more discussions like this?

What are the components of the 7c online marketing framework? ›

To effectively navigate the complex landscape of digital marketing, it's essential to understand the fundamental principles that guide successful campaigns. These principles can be distilled into seven core elements, known as the 7 C's: Content, Context, Community, Collaboration, Communication, Capture, and Change.

What are the 7 elements of the marketing mix? ›

The 7Ps of marketing, also known as the marketing mix, is a concept established by E. Jerome McCarthy in the 1960s. The 7Ps comprise Product, Price, Place, Promotion, People, Process, and Physical evidence.

What are the 7 steps of the marketing mix? ›

Since then, the theory has been expanded into the 7 P's of marketing. Which are: Product, Price, Promotion, Place, People, Packaging, and Process.

What are the 7pcs in marketing mix? ›

What started as the four Ps of marketing has quickly evolved into the seven Ps of marketing and includes product, price, promotion, place, people, process, and physical evidence.

What are the 7 pillars of the marketing mix? ›

The seven P's (also known as the marketing mix) are the pillars of any and all marketing strategies. And they are: Price, Product, Place, Promotion, People, Process, and Physical Evidence.

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