Brand Guidelines - SolidRun (2024)

Clear Space

The SolidRunlogo should always appear with aminimum area of clear space (isolation area) around the logo.

The minimum clear space is the smallest marginallowed between the logoand the edge of a page, photoor body text.

The margin of the clear space around the logo is defined in relation to the logo’s height (marked X).

The bottom margin should equal to 0.5X, While the top and side margins should equal to 0.4X.

Minimum size

In order to ensure legibility and visual prominence, the SolidRunlogo should never appear smaller than the minimum size specified here.

Incorrect Usage– Please Don’t

In order to preserve the integrity of the brand, it is imperative toavoid anymisuses of the SolidRun logo.

The examples to the right illustrate some common incorrectuses and application errors.

• Don’t stretch, squash, skew or distort the logo in any way.
• Don’trotate or flip the logo.
• Don’t change elements’ positionor scale individual elements.
• Don’t replacethe colors or switch between the colors within the logo.
• Don’t alter the transparency of the logo.
• Don’t replace the type with another typeface (font).
• Don’t alter the letters’ proportion, position or spacing.
• Don’t addany “effects” used for emphasis (stroke, drop shadow, glow, etc).
• Don’t outline the logo.
• Don’t place an image or a pattern insidethe logo.
• Don’tplace the logo on abackground that would producelow-contrast.
• Don’t not reproduce the logo in a low resolution.

SolidRun uses a basic two color palette in order to avoid using different versions of the same color.

Webcolors

Red: R=206 G=57 B=57,#CE3939

Grey: R=77 G=77 B=77,#4D4D4D

Printcolors

Red:C=10 M=95 Y=85 K=3

Grey: C=62M=53 Y=50 K=48

Grey percentage tints can be used if necessary.

SolidRun uses the Ubuntufont family.

It is a unique, custom designed font that has a very distinctive look and feel.