Car maker gender: which cars are more masculine or feminine? (2024)

I was mentioning to someone that Mini Coopers are almost always owned by (usually stylish, middle-aged) women. I looked it up online and indeed Minis are possibly the most women-oriented cars out there. That made me want to reflect about how feminine or masculine an imagine various car makers had. Impressions can vary between people, so I'd like to have your opinion. Here is how I would classify car makers, without delving into specific models as that would be too tedious and time consuming.

- Very feminine: Mini Cooper, Fiat, Lancia, Citroën, Renault, Dacia

- Slightly feminine: Volvo, Toyota, Suzuki

- Neutral: Volkswagen (+ SEAT & Skoda), Mercedes-Benz, Opel, Honda, Nissan, Mitsubishi, Kia, Jaguar, Maserati, Tesla

- Slightly masculine: BMW, Mazda, Subaru, Hyundai, Chrysler, Range Rover, DS

- Very masculine: Audi, Peugeot, Ford, Jeep, Aston Martin, Lamborghini

Some makers are hard to classify as it highly depends on the model. That includes Porsche, Chevrolet, Ferrari and Alpha Romeo, which make both very feminine and very masculine cars.

EDIT: for the purpose of this thread please only take into consideration modern cars. Older cars cannot be easily compared with modern ones. For example, cars from the 1970's and 80's were very angular, which made them more masculine whatever the brand.

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Car maker gender: which cars are more masculine or feminine? (2024)
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