Compass In Merger With Lead Gen Brokerage Firm LG Fairmont | Online Marketplaces (2024)

Boutique New York City brokerage firm LG Fairmont has merged with Compass.

The entire 60-person team will move to the renamed LGF at Compass firm, and will begin using Compass' technology, support systems and ancillary services. In return, Compass will receive a cut of LGF's commissions.

LG Fairmont buys leads from the likes of Zillow and Trulia and passes them onto its team of agents. Founded in 2010 by Aaron Graf and Derek Lee, The Real Deal reports that the brokerage at one time spent $125,00 per month on leads from Zillow alone.

The merger comes just weeks after Compass posted disastrous Q1 losses of $188 million, which led to a mass layoff of 10% of its workforce and the pausing of hiring and expansion plans—including mergers.

Compass is not the only one to have felt the force of the United States' struggling housing market, with Zillow cutting staff numbers and Zumper doing the same.

Compass In Merger With Lead Gen Brokerage Firm LG Fairmont | Online Marketplaces (2024)
Top Articles
Latest Posts
Article information

Author: Ouida Strosin DO

Last Updated:

Views: 5834

Rating: 4.6 / 5 (76 voted)

Reviews: 83% of readers found this page helpful

Author information

Name: Ouida Strosin DO

Birthday: 1995-04-27

Address: Suite 927 930 Kilback Radial, Candidaville, TN 87795

Phone: +8561498978366

Job: Legacy Manufacturing Specialist

Hobby: Singing, Mountain biking, Water sports, Water sports, Taxidermy, Polo, Pet

Introduction: My name is Ouida Strosin DO, I am a precious, combative, spotless, modern, spotless, beautiful, precious person who loves writing and wants to share my knowledge and understanding with you.