DAIWA A Decade of Tatula | The Bass Cast (2024)

DAIWA stormed bass fishing the 1980’s, the brand carried on the shoulders of trusted tournament pros like Rick Clunn, Guido Hibdon, Denny Brauer, Larry Nixon, Jay Yelas, George Cochran, Ken Cook and Davey Hite. That reads like who’s-who list of Bassmaster champions from the advent of bass fishing’s modern era.For the next decade, DAIWA continued innovating and building quality rods and reels in every price range, the angler always knowing DAIWA gave them the most for their money. But it was in the early 2000’s DAIWA realized they needed a rejuvenation, something to springboard the brand like it did bqack in the 80’s, the golden age of bass fishing. “DAIWA wanted the excitement back,” said Marketing Director Marc Mills. “So, DAIWA set out to recruit new bass fishing pros. Fresh and relevant faces with strong marketing minds.”