What to write on real estate postcards?

Try adding the neighborhood's name, recent sales or new listings . Another trick is to include market trends, housing data, local reviews, and other informative content that adds to your credibility. These real estate direct mail tactics will set up your office as the local experts in the local area.

What do you say on just sold postcards?

Even if you use words like “I sold,” the postcard's message should focus on what the sale means to the potential real estate seller . For example, you may explicitly describe how a home sale would benefit them or add a compelling call to action, like “Be the next to profit from your home!”

What is a good real estate quote?

“ Don't wait to buy real estate. Buy real estate and wait .” - Will Rogers, actor. “Buying real estate is not only the best way, the quickest way, the safest way, but the only way to become wealthy.” - Marshall Field, entrepreneur. “The best investment on Earth is earth.” - Louis Glickman, real estate investor.

What is the response rate for real estate postcards?

Research shows that direct mail is far more effective than other marketing tactics. According to the Data & Marketing Association, direct mail showed a response rate of 3.7 percent for house lists, while all digital channels combined yielded a response rate of only 0.62 percent.

What should a postcard say?

Express what daily life is like where you're sending the card from by describing what you did today, your routine, etc. Write 5 curious facts about the place where the card is from. Give local traveling tips from your area!

How do you start a postcard sentence?

A postcard should make the recipient feel special! It's important to include something personal in your message, so the person you're sending it to knows you care about them. Start your message with a greeting, like 'Dear …' or 'Hi …' and the person's name . At the end of your message, add 'Wish you were here!

What are the three most important words in real estate?

To achieve those goals, the three most important words in real estate are not Location, Location, Location, but Price, Condition, Availability .

What is a real estate slogan?

Effective real estate slogans (often called taglines) are a top-producing realtor's secret weapon for personal, team, or brokerage branding. A memorable slogan should instantly communicate your mission, vision, and values to clients in five words or less .

What should a real estate flyer say?

The best real estate flyers must pique the reader's interest . Don't overload potential clients with information; instead, pique their interest and include a call to action on your real estate flyer. Prices should not be included in your brochure; that is not the purpose of a marketing flyer.

What do you write in a real estate note card?

Be specific: Include details about the transaction demonstrating your knowledge and expertise . Be personal: Take the time to make a personal connection with the client by acknowledging their specific needs and preferences. Be memorable: Use the thank you letter to differentiate yourself from other real estate agents.

What do people write on postcards?

Express what daily life is like where you're sending the card from by describing what you did today, your routine, etc. Write 5 curious facts about the place where the card is from. Give local traveling tips from your area!

Funny Real Estate Postcards (2024)

Real estatemarketing is generally a serious thing. That having been said, if you have the right personality, funny real estatepostcards can be a great advertising tool!

When I was real estate agent, I frequently used humor to make connections with my clients, prospects, sphere and farms. While I did not use comical sales verbiage often, when I did I got an overwhelmingly positive response!

While this is primarily about postcards, the ideas that are here will work for door hangers, popby cards and even t-shirts or notecards.

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Aren't Real Estate Postcards Dead?

Before we get started let's address the elephant in the room! Years ago all the agents were sending postcards, but isn't marketing all about Facebook now? ACK!!

As many of you have noticed, times have changed and effective real estate marketing has had to become more than posting your listings on Facebook to the 100 (or 10) people that might happen to see it!

Postcards are a great marketing tool BECAUSE you are competing with far fewer eyeballs! Yes, another local agent might be sending postcards too, but that is far less than the gabillions of agents on social media!

Finding Your Perfect Real Estate Clients

Good old fashioned direct mail postcard campaigns can be a super powerful way to attract your “perfect clients”!

A fun card sent into an apartment complex could get you some first time home buyers leads

Send your farm a funny card and see if they respond to it (extra credit if you check the tax records and focus on people who have owned their homes for more than 6 years!)

Want more referrals, send the listing agents in your MLS a postcard letting them know you are looking for buyers leads and will pay a referral fee

When do funny real estatepostcards work?

I have known some really serious real estate agentswho would not dream of leaving their homes without their power suites, pumps and hairspray firmly in place. They fly through the day, decreeing things and are generally not all that fun-loving. Funny realtor postcards are probably not even on their radar.

Now me, I am the self proclaimed queen of corn and find any and all puns funny. The picture above with the saying “it is fang-tastic” always makes me smile – fang-tastic, get it?!?!?! Okay, back to serious real estatemarketing then. So, long story short, if you are funny in real life then marketing based on puns, plays on words or funny pictures could work for you.

What types of funny marketing messages work?

There are numerous sales channels that you can use for funny real estatepostcards including buyers, farming, holidays and more. Here are some ideas to get you started. If you have some more that I missed, please leave them in the comments!

Buyers – Looking for a new pad – pair with a frog picture

Buyers – Why the long face – Having trouble finding a great house? – pair with a horse face

Sphere – Help me CLEAN UP in real estate and enjoy this soap from Sister Agnes – we used this one to when we commissioned little soaps to give as popbys at Christmas time

Sphere – I will SPRING into action as soon as I get your referral…if you know anybody that is looking to buy or sell a home, please let me know!

Sphere – Don't fall for any old agent, get the best – with pictures of leaves

Farm – Would you be my, could you be my, won't you be my neighbor! – let them know you work their neighborhood

Farm – Isn't it time to find out what your home is worth? – with a clock picture

Investors – Jump into the real estate market – with a diving picture

Fall – Real estate is kicking off the third quarter in sales, there is no better time to get back in the game. Winning interest rates, wide open inventory all add up to a touchdown for the “home” team!

Funny Real Estate Postcards FAQs

I have gotten a ton of questions over the years about how this kind of marketing can work… here are some of the ones I have gotten most!

What kind of response should I expect to get?

Direct mail (postcards) generally have a 2% response rate. So if you send out 100 postcards, you should get 2 phone calls, website visits, or open house visitors.

Where do I get a mailing list?

Many agents' tax records are available. If yours are not, check with your local title companies or mortgage bankers. There are speciality lists available too, like high net worth individuals or renters.

Do real estate professionals REALLY send this kind of hokey postcard?

If you have built your business on being posh and pulled together, maybe skip this idea. But for most agents, the goal is to get noticed. Comedy is a great way to attract eyeballs!

How I handle the printing and mailing?

There are so many great online print houses now. I tend to use Vistaprint because it is cheap and easy, buy you can find a ton of other places by searching “mailing and printing postcards”.

I can't find any funny postcards!

You may have to hire a designer to get the kinds of postcards that you want! Fiverr.com is a great place to find cheap design options!

How do I get leads from real estate postcards?

First off, make sure you include contact information! If you don't want to get a bunch of emails, include your phone number! Then you should offer a freebie that will entice them to contact you! A free homebuyers guide or 10 tips for when you list your home is a great option depending on who you are targeting!

So there you have it, super funny real estatepostcard tips and ideas!

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