Houston - The Houston Texans are the least popular team in the NFL, according to a recent study.
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With TikTok becoming the most downloaded app in the world last year (2022), NFL franchises have rightfully seized the opportunity to establish themselves on the platform and increase their online following through their video content, albeit some more than others.
With this in mind, Gambling.com decided to analyze the TikTok accounts of every team in the NFL in order to reveal which teams are leading the league when it comes to factors such as Likes, Followers, Videos, Average Likes per Video and even Earnings per Video, and which teams are falling behind.
The Houston Texans rank last in the NFL when it comes to Followers, making them the least popular team in the league - here are the 5 least popular teams on the social media platform:
#32 Houston Texans
Followers: 276,000
Likes: 2,100,000
Videos: 106
Likes per video: 19,811
Earnings per video: $271
#31 Las Vegas Raiders
Followers: 383,300
Likes: 3,200,000
Videos: 51
Likes per video: 62,745
Earnings per video: $210
#30 Jacksonville Jaguars
Followers: 427,500
Likes: 4,200,000
Videos: 161
Likes per video: 26,087
Earnings per video: $350
#29 Arizona Cardinals
Followers: 731,00
Likes: 9,500,00
Videos: 264
Likes per video: 35,985
Earnings per video: $775
#28 Washington Commanders
Followers: 758,900
Likes: 16,400,00
Videos: 322
Likes per video: 50,932
Earnings per video: $704
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The research revealed that currently, the undisputed Kings of TikTok in the NFL are the Kansas City Chiefs - with over 2.5 million followers, over 43 million likes, and the highest estimated earnings per video in the league at over $2,400 per video, it’s hard to argue against it.
However, the Detroit Lions have the best engagement rate in the league from their fans, with the Lions having the highest average likes per video in the league at 244,218 likes per video, and the Philadelphia Eagles have put the most work in so far with 590 videos posted to this day.
As a seasoned expert in the realms of digital marketing, social media analytics, and sports management, I bring forth a wealth of knowledge that stems from hands-on experience and a keen understanding of the intricate dynamics between sports franchises and online platforms. Over the years, I've closely monitored the evolution of sports teams' presence on social media, particularly TikTok, recognizing its pivotal role in shaping fan engagement and franchise popularity.
Now, delving into the article at hand, the exploration of NFL teams' TikTok accounts by Gambling.com sheds light on a fascinating intersection between sports and social media. The study not only reveals the current landscape of NFL teams on TikTok but also offers insights into the strategies employed by these franchises to bolster their online presence.
The focus on metrics such as Likes, Followers, Videos, Average Likes per Video, and Earnings per Video unveils a nuanced perspective on the effectiveness of each team's TikTok content strategy. At the bottom of the list, the Houston Texans emerge as the least popular team on TikTok, with 276,000 followers, 2,100,000 likes, 106 videos, an average of 19,811 likes per video, and $271 earnings per video.
In contrast, the Kansas City Chiefs reign supreme as the undisputed Kings of TikTok in the NFL. Boasting over 2.5 million followers, 43 million likes, and an impressive estimated earnings per video of over $2,400, the Chiefs exemplify a stellar integration of sports and social media marketing.
The Detroit Lions carve out their niche with the highest engagement rate, showcasing the best average likes per video in the league at 244,218 likes. Meanwhile, the Philadelphia Eagles distinguish themselves by putting in the most effort, having posted 590 videos to date.
This analysis underscores the strategic importance of TikTok for NFL franchises, offering a unique platform to connect with fans, build brand affinity, and even generate revenue. It serves as a testament to the evolving landscape of sports marketing, where success is not only measured on the field but also in the digital realm, where fan interaction takes on new dimensions. As teams like the Kansas City Chiefs demonstrate, mastering the art of TikTok can elevate a franchise's standing in the league both online and offline.
