How To Earn Money From Pinterest | The Common Cents Club (2024)

Are you looking for ways to make more money? Do you love Pinterest? Would you believe you can actually earn money from Pinterest?

It’s true.

I’ve done it, it’s fun, and it’s surprisingly easy to do!

Caught your interest?

Keep reading…

How Do You Make Money From Pinterest?

Thought Pinterest was just a great place for building your dream homes and finding your next DIY project? Think again.

While Pinterest is great for those things, it’s capable of so much more.

Pinterest is actually a powerful way to drive traffic (or get people to go) to websites, but most people don’t understand how it works. And if used in the right way, Pinterest can increase business and therefore, money earned.

There are two basic ways to earn money from Pinterest:
1. Getting traffic and email subscribers to your own blog
2. Manage Pinterest accounts for other people as a Virtual Assistant (VA)

You must learn how to do #1 (use Pinterest to direct traffic) and if you don’t have your own money-making blog, thenyou’ll also need to learn #2 and help others as a Pinterest Virtual Assistant. Thankfully, both are pretty easy.

If you work as a VA, your primary goal will be to send lots of new people (potential customers) to a business’s website. This could be an online business or even a bricks-and-mortar business. The business owner will love you for all the potential new customers to serve, and you’ll get paid for spending your time creating eye-catching images and finding awesome pins.

This is exactly how you could start a business and get paid to be on Pinterest as a VA.

What Does a Pinterest Virtual Assistant Do?

Whether you want to learn how to use Pinterest to drive traffic to your own website or to your client’s, you’ll do a variety of things on Pinterest, such as:

Setting up Pinterest business accounts
Designing pins
Uploading pins
Writing pin descriptions
Scheduling pins
Finding group boards to contribute to
Looking at Pinterest data
And of course, lots of pinning!

You might be wondering: Can’t anyone who knows how to use Pinterest manage a business Pinterest account? Don’t most businesses hire one person to manage a bunch of social media accounts?

If businesses really want results, they need someone managing their Pinterest account who understands not only how to use Pinterest, but how to use Pinterestfor business.

And that’s what many general virtual assistants or social media managers are missing.

Why Is It Important to Specialize in Pinterest Skills?

Because Pinterest is not really a social media platform, like Facebook or Twitter.

How I Stumbled Upon Earning Money on Pinterest

When I decided to write a book and start a blog, I knew I had to get people to my website somehow.

Browsing Pinterest was a fun pastime for me. Before kids. And before deciding to stay at home with my kids plus starting an online business. There was simply no more time for browsing Pinterest.

But when I discovered that Pinterest could be a traffic generator, I knew that was the one for me. You mean I could spend more time on Pinterest as part of my business and working hours? And it would actually help me earn more money? Uh, yes, please!

I shared this discovery with one of my mentors and virtual assistant clients, and this awesome guy saw my passion and took a risk. He was going to let me create and manage a Pinterest account for his business. We agreed I could implement what I learned from a Pinterest course for his business as part of my virtual assistant responsibilities.

We both knew Pinterest could drive insane traffic. I loved Pinterest and he loves new traffic but didn’t get how Pinterest worked. Thus, we agreed I could implement what I learned from a Pinterest course for his business as part of my virtual assistant responsibilities.

I was stoked and dove right in. I took the course over a few days, created my to do’s, and got to work. It was clear this client wasn’t expecting a gigantic increase in traffic right away, but over the following 6 months or so, we were both hoping to see an increase in the number of visitors to his website.

Case Study: Making Money as a Pinterest VA

I did exactly what the course taught, and to both of our surprise, it only took one month before thousands of brand new people were going to his website.

After two months, more than3,800 new people went to his website. He’d been active on Facebook, Twitter, and YouTube for over a year, yet within just a couple of months, 94% of his visitors that came from a “social media” source were coming from Pinterest.

By the third month, over7,600 new people were going to his blog. It was incredible.

How You Can Learn to Use Pinterest for Business

If you’re going to use Pinterest to increase traffic, grow an email list, and ultimately make money, it’s critical you know how to use Pinterest right. I never would have been able to bring thousands of new visitors to my client’s website each month had I used Pinterest the way I used it for my personal use.

There is a big difference in how to utilize Pinterest for personal use and for business.

To understand the difference, I took a course so I could learn step-by-step the ins and outs of Pinterest as a traffic-generating tool for businesses.

The course I took was Pinfinite Growth by Melyssa Griffin. I admit I had a little sticker shock at the price at first, but I watched her webinar and instantly knew this girl knew what she was talking about. She was making bank as a blogger and had tons of traffic coming to her blog via Pinterest. I liked her teaching style in the video too, so I knew it’d be a good course for me.

By spending the money on a course, and being on the tight budget I am, I knew it wouldn’t be one of those courses or books that I bought but would end up sitting there unread. If I was going to spend money like that, I was at least going to learn and use it to the best of my ability. Then when my client and I agreed I could start Pinterest for him, learning Pinterest became an immediate priority.

I was determined to prove that Pinterest really could increase his blog traffic, even though he was already getting 100,000 visitors per month.

And I don’t like to be wrong 🙂

The results? It worth totally worth it. The course was video-based and easy to follow. It included 8 modules. There were great examples and bonus materials. I went through it at my own pace (after my kiddo went to bed), and I have lifetime access to all updates she adds.

But the best part was that I was able to copy and implement what I learned and see incredible results within just one month.

Pinfinite Growth was a great course for teaching me everything I needed to know to use Pinterest for a business and increase traffic. There is also a private Facebook group which has been helpful, especially for the questions I had in the beginning. I would recommend it to anyone who wants to know how to use Pinterest to increase website traffic.

But if you’re interested in just starting as a Pinterest Virtual Assistant, there’s a new course now that is geared toward you. So you have more options than I had.

How You Can Learn to Become a Pinterest Virtual Assistant

The new course I’m excited about is called Become a Pinterest VA Today.

It’s taught by Gina Horkey of Horkey Handbook and Kristin Larsen of Believe in a Budget. Both ladies have successful blogs and know the power of Pinterest for increasing traffic and growing email lists for online businesses.

Kristin started as a Pinterest VA years ago and had incredible success. (Gina even hired her to do Pinterest for her blog.)

Gina is awesome at teaching how to become a VA and even has a matchmaker service where VAs can find clients and clients can find VAs.

Both of these ladies are awesome individually, so I’m glad they teamed up to create a course specifically designed for anyone interested in starting as a Pinterest Virtual Assistant.

Have I taken this course yet? No, not yet. I haven’t because I’m already a VA and know how to use Pinterest for business, so, it’s not the ideal course for me right now. I’m sure I will in the future just for fun, and I’m sure I’ll learn something new, but right now 95% of my time is spent with my new baby and toddler at home.

However, I follow what these ladies do closely and only recommend their course because I genuinely believe it could be helpful for a lot of people who want to make money from home. It is also a less expensive alternative to Pinfinite Growth.

Which is the Best Course for Pinterest?

So which course is right for you?

If you have the time and money, take them both.

If you have to pick just one, here’s how I’d break it down:

Become a Pinterest VA Today is probably best for beginners in the Virtual Assistant world because the modules are more focused on what your role would be like, how to start your business, and how to find clients. These things are not included in Pinfinite Growth.

Pinfinite Growth is probably best for those who already have a solid understanding of the virtual assistant role and want to deep dive into how to use Pinterest to increase traffic to a website (yours or someone else’s).

Work Smarter, Not Harder

The moral of the story is you can earn money from Pinterest if you learn how to use it to send people to websites.

Learning to use Pinterest for business has unlimited potential because the steps can be replicated for so many different businesses.

You can use Pinterest to get more traffic and grow an email list through your own blog or you can become a Pinterest Virtual Assistant to help clients grow their businesses.

If you are looking for a way to make money from home, and you like Pinterest, this may be a perfect side hustle for you. Taking a course like Pinfinite Growth or Become a Pinterest VA Today will teach you the exact steps you need to follow to start using Pinterest like a boss.

Finding work you enjoy is worth the investment because it is something you’ll stick with. You can use your new Pinterest skills to help others and make money yourself. Now that’s working smarter, not harder.

Do something today that lets your light shine in the world.

Cheers to Common Cents & Your Success,
-Val

P.S. If you’re interested in becoming a Virtual Assistant, but not sure Pinterest is your thing, check out this freebie from Gina Horkey with 150+ services you can offer as a VA.