How To Invest During A Bear Market (2024)

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All financial markets experience regular boom-and-bust cycles. When markets are down and stay down for an extended period, that’s called a bear market.

Here’s the good news: All bear markets turn into bull markets, eventually. In the meantime, you might be wondering how best to prepare your portfolio to survive the downturn? We’ve got you covered.

What Is a Bear Market?

A bear market occurs when broad market indexes, such as the S&P 500 and the Nasdaq Composite, drop by 20% or more. By the time that threshold is reached, a bear market may have already done considerable damage to your portfolio.

“When you have a bear market, the bear will ultimately grab quite a bit before the bear market is even called,” says Quincy Krosby, chief global strategist at LPL Financial.

U.S. stocks were in a bear market for the better part of 2022, although there was a notable bear market rally over the summer.

“This time around, it was only when the big tech names—with a 21% weighting in the S&P 500—were brought down that the bear market was declared,” Krosby says.

How Long Does a Bear Market Last?

Bear markets typically last around 15 months. According to data from the Schwab Center for Financial Research, the longest on record lasted two and a half years—while the shortest was only 33 days, in early 2020 at the outset of the Covid-19 pandemic.

When it comes to pinpointing causes, bear markets are complex and multifaceted. Historical examples include economic crises, such as the 2008 subprime mortgage crisis and the early 2000s Dot Com bubble.

The bear market of 2022 was sparked by high inflation, which forced global central banks to tighten monetary policy to cool off price gains. Unfortunately, this also plunged stocks deep into the red, and many commentators are worried recession is right around the corner.

Since bear markets are not short-term phenomena, it’s important to remain open that near-term stock market pullbacks can always turn into a bear market—and to prepare your portfolio to weather the storm.

“The quicker that people reevaluate their investments and incorporate new strategies, the better.” Tim Pagliara, chairman and chief investment officer at CapWealth, says. “The next ten years are not going to be like the past ten.”

Bear Markets Affect More Than Just Stocks

While bonds are less volatile than stocks, they can also experience prolonged drawdowns and losses. It’s entirely possible, albeit rare, for stock and bond bear markets to occur simultaneously.

Although that tends to be an anomaly, it’s the scenario that played out in 2022. At that time, the macroenvironment was tricky even for diversified portfolios.

However, fixed income markets have since stabilized and have turned out to be a safe haven for weary investors.

How to Invest During a Bear Market

Investing during a bear market doesn’t have to be complicated. Staying diversified, maintaining a long-term perspective, being mindful of risk tolerances and avoiding poor investment behaviors are the keys to success.

Here are a few tips for how to invest during a bear market.

1. Rebalance Your Portfolio

A diversified portfolio consists of multiple asset classes like stocks, bonds and cash. The ratio of each asset should be held according to your time horizon, risk tolerance and investment objectives.

Portfolio rebalancing usually means periodically selling overweight assets and buying underweight assets until your portfolio is back to its target asset allocation. However, during a bear market “…rebalancing may now include asset classes you didn’t own before, like short-term bonds or maybe even longer-term fixed income assets,” says Pagliara.

Of course, you might wind up selling winners and buying losers, which can seem counterintuitive. But you need to ensure your portfolio’s composition aligns with your desired risk tolerance and investment objectives.

2. Use Tax-Loss Harvesting

You can reduce your tax-bill while remaining invested via tax-loss harvesting. This is the practice of strategically selling investments in a taxable brokerage account at a loss and deducting the capital losses against capital gains or income tax.

You can reduce your taxable capital gains and offset up to $3,000 of your income. This is a great way to capitalize on your losses during a bear market.

But an important thing with tax-loss harvesting is the wash-sale rule. When you sell an equity for a loss, you cannot repurchase it or another “substantially identical” security within the next 30 days. This means you could miss a potential rebound.

3. Own Risk-Averse Assets

A bear market is a good time to assess whether your portfolio’s asset allocation really suits your risk tolerance. Of course, Pagliara says, everything carries risk. It’s simply a matter of which assets carry the greatest risk right now.

If the volatility in your portfolio is keeping you up at night, consider a higher allocation of the following more traditionally risk-averse assets:

Short-Term Treasurys

Treasury Bills, also known as T-Bills, are U.S. government-issued bonds with a maturity ranging from a few days to 52 weeks. They’re universally regarded as a “risk-free” asset for two reasons:

  • No credit risk: Unlike corporate bonds, Treasurys are backed by the full faith and credit of the U.S. government.
  • Very low risk: All bonds possess duration, a measure of their sensitivity to interest rate changes.

Certificates of Deposit

A certificate of deposit (CD) is a savings product offered by banks that promises both safety of principal and periodic interest payments for a fixed time.

An investor who purchases a CD commits to locking up their initial investment for a fixed period, such as six months, a year, two years or even five years. In return, the CD pays monthly or semiannual interest. Once it matures, you cash out the CD in return for your initial investment.

Unlike bonds, CDs do not possess interest rate risk. If rates go up, your CD will not lose value nor gain extra yield, but new CDs might pay more competitive rates.

The downside is that CDs do not allow you to withdraw your money before maturity. If they do, there may be early withdrawal penalties. CDs are also insured by the Federal Deposit Insurance Corporation (FDIC) for up to $250,000 per account.

Fixed Annuities

Buying an annuity can be a good idea for low-risk investors. The most conservative type of annuity to buy is a fixed annuity. Unlike variable annuities, fixed annuities aren’t linked to stock market performance.

During the accumulation phase, the investor makes contribution payments. Later, the annuity kicks in during the distribution phase, where the investor receives a fixed rate of return for a set number of years.

4. Buy the Dip and Stay the Course

If you’re already holding a diversified portfolio, a good practice is dollar-cost averaging. Dollar-cost averaging is when investors put the same amount of money into their portfolios at set periods of time.

“With dollar-cost averaging, you have an opportunity to be flexible, which takes on bigger meaning in an environment like this,” Pagliara says.

Dollar-cost averaging doesn’t mean timing the market though. The reality is that bear markets can be unpredictable and prone to numerous false rallies, known as “bear traps.”

“There are always pockets of hope that draw in investors thinking the bear market is over,” Krosby says. That’s why it’s always a good idea to maintain the pace and amount of your investment contributions.

Long-term investors know that bear markets are to be expected. They’re a necessary part of the economic cycle. They simply tend to be less frequent and more short-lived than their bull market counterparts.

“With the current bear market, the Fed has a job to do, and that’s to restore price stability,” Krosby says. “This isn’t like 2008-09 or even the tech bubble unwinding.”

Although bear markets are an inevitable part of investing, they don’t have to be painful. By holding a diversified portfolio and practicing good investment behaviors, investors can survive and even thrive during them.

The best practice is to maintain a long-term perspective and stay the course.

How To Invest During A Bear Market (2024)

FAQs

How To Invest During A Bear Market? ›

Buy dividend stocks

Another way to hedge against bear markets is to invest in stocks that pay dividends over those that do not. Dividend-paying stocks usually outperform non-dividend-paying stocks — typically with less risk, according to 2022 research from Johnson Asset Management.

What investments do well in a bear market? ›

Buy dividend stocks

Another way to hedge against bear markets is to invest in stocks that pay dividends over those that do not. Dividend-paying stocks usually outperform non-dividend-paying stocks — typically with less risk, according to 2022 research from Johnson Asset Management.

What is the best asset in a bear market? ›

Government bonds and defensive stocks historically perform better during a bear market. However, most people investing for the long term shouldn't be aggressively tweaking portfolios every time there is a sell-off.

How do you make a fortune in a bear market? ›

Bear markets are largely pessimistic ones, so profits can be realised from short-selling in the bear market. They can also come from buying at the bottom of a bear market or a buy and hold strategy, where traders simply wait out the bear market and ride the price rally up.

How do investors usually act during a bear market? ›

A bear market can be more dangerous to invest in, as many equities lose value and prices become volatile. Since it is hard to time a market bottom, investors may withdraw their money from a bear market and sit on cash until the trend reverses, further sending prices lower.

Where is the best place to put money in a bear market? ›

Defensive Stocks

However, larger, more established companies with solid balance sheets, known as defensive companies, have a much easier time withstanding bear market conditions, with many continuing to pay dividends even when the economy is stagnant.

What not to do in a bear market? ›

Selling off all your stocks after seeing red in your portfolio during a bear market is the last thing you want to do. Volatility is scary, especially if you are risk averse, but running with the volatility wave is key and beneficial to the success of your long-term portfolio.

How much cash should I have in a bear market? ›

While there is no one-size-fits-all number when it comes to how much cash investors should hold, financial advisors typically recommend having enough money to cover three to six months of expenses readily available.

Is it worth investing in bear market? ›

When might it be a good idea to invest in a bear market? "If your financial plan calls for a time horizon greater than a few years for the funds, and you aren't carrying debt with a high rate of interest," Bailey says. If you're itching to make a move, a bear market can be a great time to diversify your portfolio.

Are millionaires made in bear markets? ›

And Millionaires Are Made in Bear Markets!

SO, as long as you stay focused on the long-term picture of continued growth and innovation – you'll be positioned to make a fortune.

What are the best stocks to buy during a market crash? ›

The best recession stocks include consumer staples, utilities and healthcare companies, all of which produce goods and services that consumers can't do without, no matter how bad the economy gets.

How long will the bear market last? ›

These charts of bear and bull markets in the S&P 500 since 1932 illustrate this well—there have 12 bear markets compared to 14 bull markets, but the duration of the bear markets is much, much shorter: The bear markets are just 25 months (around 2 years) long in average, compared to an average length of 59 months ( ...

How to invest in a bad market? ›

  1. Keep Your Fears in Check.
  2. Use Dollar Cost Averaging.
  3. Play Dead.
  4. Diversify.
  5. Invest Only What You Can Afford.
  6. Look for Good Values.
  7. Take Stock in Defensive Industries.
  8. Go Short.

How do bear investors make money? ›

A bear can profit from being right about this by selling stocks or ETFs short in the market. This involves borrowing shares and then selling them, hoping to buy them back lower and return the shares to the lender.

What to buy when the market is down? ›

Money Market Mutual Funds

Money market funds are ultra low-risk mutual funds that invest in securities with short maturity periods, making them among the lowest-risk investments available outside of government bonds.

Are ETFs safe in a bear market? ›

Investors looking to weather a recession can use exchange-traded funds (ETFs) as one way to reduce risk through diversification. ETFs that specialize in consumer staples and non-cyclicals outperformed the broader market during the Great Recession and are likely to persevere in future downturns.

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