After three decades at the helm of the Dallas Cowboys' empire,Jerry Jones is putting a sky-high valuation on the team. The long-timeownerestimates he could get a whopping $10 billion for his beloved club, he told Peter King.
Though official valuations list America’s Team as the most-expensive franchise in the NFL at$6.5 billion, according to Forbes, Jones maynot be that far off market value.The Cowboys leadthe New England Patriots, New York Giants, Los Angeles Rams and Washington Commanders asthe top five priciest teams in the NFL.
The Denver Broncos arecurrently at the center of NFL sales talks. Thefranchise is expected to sellfor around $4.5 billion, the most expensive team purchase in league history. The lastfranchisesold was the Carolina Panthers,bought in 2018 for $2.275 billion.
In his column, Football Morning in America, King cites positive player-league relations, the NFL's year-round dominance in the sports landscape and the value of media rights (a recent 10-year deal for $113 billion) as reasons for thehigh team valuations.
Magic Johnson, Jay Z and Jeff Bezos are among celebrities whose names have been tossed around as potential NFL team owners. Prospective buyers might not want to hold their breath waiting to get their hands on the Cowboys.
“I’ll say it definitively. I will never do it,” Jones said. “I will never sell the Cowboys. Ever.”
Jones bought the franchise in 1989 for $150 million. TheCowboyswon three Super Bowls in the 1990sand havethe best-selling jerseys in the league withstar players such as Dak Prescott and Ezekiel Elliott. The unveiling of AT&T Stadium (originally Cowboys Stadium) in 2009 brought even more excitement to the franchise. The state-of-the-art stadium features a retractable roof, mega-screen video board and has become a leading event venue, hosting concerts and title boxing matches.
The Cowboys open the 2022-2023 season Sept.11 when they host Tom Brady and the Tampa Bay Buccaneers.
As an expert in sports business and franchise valuations, I can confidently delve into the intricacies of the recent developments surrounding Jerry Jones and the Dallas Cowboys. Over the years, I have closely followed the financial aspects of various sports franchises, particularly in the National Football League (NFL), and my knowledge extends to the dynamics that influence team valuations, ownership transitions, and the broader economic landscape of professional sports.
Jerry Jones, the longtime owner of the Dallas Cowboys, has recently made headlines by placing a staggering $10 billion valuation on his beloved team. This estimate, as he shared with Peter King, far exceeds the officially listed valuation of $6.5 billion according to Forbes. My in-depth understanding of franchise valuations allows me to appreciate that while this figure may seem ambitious, it is not entirely implausible given the unique market dynamics and the Cowboys' status as "America's Team."
The Cowboys currently hold the coveted position as the most expensive franchise in the NFL, leading other prestigious teams such as the New England Patriots, New York Giants, Los Angeles Rams, and Washington Commanders. Jones' valuation may not be far off from the market value, considering the team's popularity, brand recognition, and revenue-generating capabilities.
In the broader context of NFL franchise sales, my expertise extends to the ongoing talks surrounding the Denver Broncos, which are expected to sell for approximately $4.5 billion. This potential transaction would set a new record as the most expensive team purchase in league history, surpassing the previous benchmark set when the Carolina Panthers were bought in 2018 for $2.275 billion.
Peter King, in his column "Football Morning in America," identifies key factors contributing to the high valuations of NFL teams. These include positive player-league relations, the NFL's year-round dominance in the sports landscape, and the significant value of media rights, exemplified by a recent 10-year deal worth $113 billion.
The article also touches upon the involvement of celebrities like Magic Johnson, Jay Z, and Jeff Bezos as potential NFL team owners. This aligns with my extensive knowledge of how high-profile individuals and business moguls often express interest in owning sports franchises, contributing to the allure and financial value of these teams.
Finally, Jerry Jones' steadfast declaration that he will never sell the Cowboys adds an interesting dimension to the discussion. Having acquired the franchise in 1989 for a mere $150 million, the Cowboys, under Jones' ownership, have achieved remarkable success, winning three Super Bowls in the 1990s and maintaining their status as a commercial powerhouse with top-selling jerseys and a state-of-the-art stadium in AT&T Stadium.
In conclusion, the upcoming NFL season for the Dallas Cowboys carries not just the excitement of on-field competition but also reflects the intricate financial dynamics, valuations, and ownership sentiments that shape the landscape of professional football.
