Skip to main content
Premium statistics
Industry-specific and extensively researched technical data (partially from exclusive partnerships).
A paid subscription is required for full access.
Published by Nov 7, 2023
Nike's sponsorship value in 2021 was estimated at more than 600 million U.S. dollars, making it the world's most valuable sports sponsor. The second brand on the list was Nike's main competitor, Adidas, with a value for sponsorships of nearly 343 million U.S. dollars. These two brands also had the highest number of promoters in that year.
Leading sports sponsoring brands worldwide in 2021, by sponsorship value (in million U.S. dollars)
| Characteristic | Sponsorship value in million U.S. dollars* |
|---|---|
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
You need a Statista Account for unlimited access
- Immediate access to 1m+ statistics
- Incl. source references
- Download as PNG, PDF, XLS, PPT
Already have an account? Login
Download
Source
Release date
October 2021
More information
Region
Worldwide
Survey time period
August 15, 2020 to August 15, 2021
Supplementary notes
*The sponsorship value was calculated by multiplying the potential value with the promotion quality. Definitions of these terms and further information about the methodology can be found here.
Citation formats
Other statistics on the topic
Profit from additional features with an Employee Account
Please create an employee account to be able to mark statistics as favorites. Then you can access your favorite statistics via the star in the header.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set statistic alerts) please log in with your personal account. If you are an admin, please authenticate by logging in again.
To download this statistic in XLS format you need a Statista Account
To download this statistic in PNG format you need a Statista Account
To download this statistic in PDF format you need a Statista Account
To download this statistic in PPT format you need a Statista Account
As a Premium user you get access to the detailed source references and background information about this statistic.
As a Premium user you get access to background information and details about the release of this statistic.
As soon as this statistic is updated, you will immediately be notified via e-mail.
… to incorporate the statistic into your presentation at any time.
You need at least a Starter Account to use this feature.
You need to upgrade your Account to download this statistic
- Immediate access to statistics, forecasts & reports
- Usage and publication rights
- Download in various formats
Already have an account? Login
You need one of our Business Solutions tousethisfunction
- Immediate access to statistics, forecasts & reports
- Usage and publication rights
- Download in various formats
Already have an account? Login
Statista Accounts: Access All Statistics. Starting from $1,788 USD/Year
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Starter Account
The ideal entry-level account for individual users
- Instant accessto 1m statistics
- Downloadin XLS, PDF & PNG format
- Detailedreferences
$149 USD/Month *
Professional Account
Full access
Business Solutions including all features.
* Prices do not include sales tax.
Other statistics that may interest you
The most important statistics
- Ranking of sports companies in Denmark 2022, by gross profit
- Ranking of sports companies in Norway 2021, by operating income
- Ranking of sports companies in Sweden 2020, by turnover
- Brazil: ad spend in culture, leisure, sports & tourism 2016-2018
- Brazil: culture, leisure, sports & tourism ad spend share 2016-2018
- Number of employees working in the amusem*nt industry in Japan 2017-2022
- Weekly household spending on leisure and recreation in the UK 2020-2022, by activity
- Number of sports club members in Japan 2013-2022
- Sports club revenue in Japan 2013-2022
- Revenue of sports, amusem*nts, and recreation activities in Italy 2010-2021
The most important statistics
- Largest global advertisers 2021
- Ways for brands to connect with sports fans worldwide 2021
- Revenue share from sponsorships in sports worldwide 2019, by channel
- Annual change in advertising spending worldwide 2023-2024, by medium
- eSports industry size by country 2022
- Share of magazines in total ad spend worldwide 2014-2022
- Share of radio in total ad spend worldwide 2014-2022
- Cinema advertising spending worldwide 2014-2022
- NFL league/team sponsorship revenue 2010-2022
- MLB league sponsorship revenue 2010-2023
The most important statistics
- Pro sports sponsorship market size in Canada 2006-2015
- Banks by sponsorship spending in the U.S. 2016
- Display advertising revenue in Russia 2013-2022
- Online advertising spending in Finland 2012-2022
- Sports sponsorship market in India 2022, by segment
- Sponsorship spending in North America 2007-2018
- Italy: opinion on food multinationals as sponsors of Expo Milan Italy 2015
- Cyprus: revenue breakdown of top tier football clubs 2015-2018, by source
- Argentina: digital ad spending 2020-2024
- Israel: revenue breakdown of top tier football clubs 2015-2018, by source
The most important statistics
- Faroe Islands: revenue breakdown of top tier football clubs 2015-2018, by source
- Brazil: Trivago's advertising spending 2016-2018
- CBF: net income 2014-2022
- CBF: total revenue 2014-2022
- CBF: marketing spend 2014-2022
- Sports World: revenue by source 2019-2022
- Most renown football sponsors in Spain 2022
- Ranking of sport, amusem*nt, and recreation companies in Norway 2022, by turnover
- Football market's pre-tax income 2015-2021
- Share of football market revenue in Chile 2021, by source
Other statistics that may interest you Statistics on
About the industry
10
- Premium Statistic Ranking of sports companies in Denmark 2022, by gross profit
- Premium Statistic Ranking of sports companies in Norway 2021, by operating income
- Premium Statistic Ranking of sports companies in Sweden 2020, by turnover
- Premium Statistic Brazil: ad spend in culture, leisure, sports & tourism 2016-2018
- Premium Statistic Brazil: culture, leisure, sports & tourism ad spend share 2016-2018
- Premium Statistic Number of employees working in the amusem*nt industry in Japan 2017-2022
- Premium Statistic Weekly household spending on leisure and recreation in the UK 2020-2022, by activity
- Premium Statistic Number of sports club members in Japan 2013-2022
- Premium Statistic Sports club revenue in Japan 2013-2022
- Premium Statistic Revenue of sports, amusem*nts, and recreation activities in Italy 2010-2021
About the region
10
- Premium Statistic Largest global advertisers 2021
- Premium Statistic Ways for brands to connect with sports fans worldwide 2021
- Basic Statistic Revenue share from sponsorships in sports worldwide 2019, by channel
- Premium Statistic Annual change in advertising spending worldwide 2023-2024, by medium
- Premium Statistic eSports industry size by country 2022
- Premium Statistic Share of magazines in total ad spend worldwide 2014-2022
- Premium Statistic Share of radio in total ad spend worldwide 2014-2022
- Premium Statistic Cinema advertising spending worldwide 2014-2022
- Basic Statistic NFL league/team sponsorship revenue 2010-2022
- Basic Statistic MLB league sponsorship revenue 2010-2023
Other regions
10
- Premium Statistic Pro sports sponsorship market size in Canada 2006-2015
- Premium Statistic Banks by sponsorship spending in the U.S. 2016
- Premium Statistic Display advertising revenue in Russia 2013-2022
- Premium Statistic Online advertising spending in Finland 2012-2022
- Premium Statistic Sports sponsorship market in India 2022, by segment
- Premium Statistic Sponsorship spending in North America 2007-2018
- Premium Statistic Italy: opinion on food multinationals as sponsors of Expo Milan Italy 2015
- Premium Statistic Cyprus: revenue breakdown of top tier football clubs 2015-2018, by source
- Premium Statistic Argentina: digital ad spending 2020-2024
- Premium Statistic Israel: revenue breakdown of top tier football clubs 2015-2018, by source
Related statistics
10
- Premium Statistic Faroe Islands: revenue breakdown of top tier football clubs 2015-2018, by source
- Premium Statistic Brazil: Trivago's advertising spending 2016-2018
- Premium Statistic CBF: net income 2014-2022
- Premium Statistic CBF: total revenue 2014-2022
- Premium Statistic CBF: marketing spend 2014-2022
- Premium Statistic Sports World: revenue by source 2019-2022
- Premium Statistic Most renown football sponsors in Spain 2022
- Premium Statistic Ranking of sport, amusem*nt, and recreation companies in Norway 2022, by turnover
- Premium Statistic Football market's pre-tax income 2015-2021
- Premium Statistic Share of football market revenue in Chile 2021, by source
Further related statistics
10
- Basic Statistic Net sales of Dick's Sporting Goods U.S. 2006-2022
- Basic Statistic Global net earnings of the Brunswick Corporation 2007-2022
- Basic Statistic UEFA European Championship commercial revenue 1992-2021
- Basic Statistic The adidas Group's global sales share in 2020, by brand
- Premium Statistic Sponsorship spending worldwide 2007-2018
- Premium Statistic Growth of advertising, sales promotion & sponsoring spending in N. America 2010-2018
- Basic Statistic Spending on sponsorships worldwide by region 2009-2018
- Basic Statistic Total assets of Mizuno 2015
- Premium Statistic Magazine publishing revenue in Central & Eastern Europe 2009-2016, by B2B and B2C
- Basic Statistic Sporting goods industry: Net sales of Cybex by product type 2011
Further Content: You might find this interesting as well
Statistics
- Net sales of Dick's Sporting Goods U.S. 2006-2022
- Global net earnings of the Brunswick Corporation 2007-2022
- UEFA European Championship commercial revenue 1992-2021
- The adidas Group's global sales share in 2020, by brand
- Sponsorship spending worldwide 2007-2018
- Growth of advertising, sales promotion & sponsoring spending in N. America 2010-2018
- Spending on sponsorships worldwide by region 2009-2018
- Total assets of Mizuno 2015
- Magazine publishing revenue in Central & Eastern Europe 2009-2016, by B2B and B2C
- Sporting goods industry: Net sales of Cybex by product type 2011
Statista Accounts: Access All Statistics. Starting from $1,788 USD/Year
Learn more about how Statista can support your business.
Menu
