NHL Players Invest in Groundbreaking Technology — Marsblade (2024)

OSTERSUND, SWEDEN – Marsblade, a global manufacturer and supplier of the revolutionary Marsblade I2 Blade Holder, Marsblade Rollers, and developers of Flow Motion Technology, announced today that they have secured additional funding from a consortium of new and current shareholders. Amongst them Geltis AB and a group of NHL players, including; Auston Matthews, Mikael Backlund, Shane Wright, Nicklas Backstrom, Henrik Zetterberg and Niklas Kronwall.

The funding round of 10.7 MSEK (ca. $1 MUSD) was completed to further promote the I2 Blade Holder, following the incredible user feedback from professional players, skating coaches and top officials. The funds will also go to further strengthen the company’s strong global position in the roller segments. The off-ice training roller is considered the best off-ice skating product on the market and is currently used by over 300 NHL players.

Used in All Major Hockey Leagues

The I2 Blade Holder is currently represented in all major hockey leagues in the world (NHL, AHL, OHL, WHL, SHL, DEL) and used by players such as; Brandon Carlo (Boston), Mikael Backlund (Calgary), Gustav Nyquist (Columbus), Alexander Edler (Los Angeles), Kevin Stenlund (Winnipeg), Gustav Lindstrom (Detroit), Anton Stralman (Boston), Robert Hagg (Detroit) and Andreas Thuresson (leading scorer in the German top league - DEL).

NHL Players Invest in Groundbreaking Technology — Marsblade (5)
NHL Players Invest in Groundbreaking Technology — Marsblade (7)

Auston Matthews

Toronto Maple Leafs

NHL Players Invest in Groundbreaking Technology — Marsblade (8)
NHL Players Invest in Groundbreaking Technology — Marsblade (9)
NHL Players Invest in Groundbreaking Technology — Marsblade (10)

The instant benefit I noticed is the increased power out of the turns and crossovers. It feels like you get that extra push and jump in your stride!

Andreas Thuresson

Leading Scorer in the DEL

NHL Players Invest in Groundbreaking Technology — Marsblade (11)

I liked it right away! I’m trusting my stride a lot more, my turning, my edges. It launched my strides. You hop on these and it’s almost like you’re skipping levels!

Navrin Mutter

Nashville Predators

NHL Players Invest in Groundbreaking Technology — Marsblade (12)
NHL Players Invest in Groundbreaking Technology — Marsblade (13)

Increase awareness of all the unique benefits

"We have a strong owner base that supports and shares our long-term vision of setting a new standard in hockey. We greatly appreciate the strong desire to help both operationally and financially”, says founder and CEO Hans Victor.

Per Mars, the inventor and co-founder agrees and elaborates: "We want to continue our growth path and seed the market with more Marsblade I2 products, increase awareness of all the unique benefits that our patented Flow Motion Technology provides to today’s hockey players. The tremendous feedback we have on all levels supports the research that the I2 Blade Holder can become the new standard in hockey, revolutionizing the way hockey players skate."

Confirmed by Scientific Data

Players and coaches praises the Marsblade I2 for giving them more speed, faster turns and more power in skating. In addition to this, the company has been able to confirm these benefits from a scientific perspective. Working with independent, academic partners at the Swedish Winter Sports Research Centre and the Sports Tech Research Centre in Ostersund, the scientific data clearly shows that the I2 Blade Holder outperforms traditional rigid holders.

NHL Players Invest in Groundbreaking Technology — Marsblade (14)
NHL Players Invest in Groundbreaking Technology  — Marsblade (2024)
Top Articles
Latest Posts
Article information

Author: Greg Kuvalis

Last Updated:

Views: 5526

Rating: 4.4 / 5 (75 voted)

Reviews: 90% of readers found this page helpful

Author information

Name: Greg Kuvalis

Birthday: 1996-12-20

Address: 53157 Trantow Inlet, Townemouth, FL 92564-0267

Phone: +68218650356656

Job: IT Representative

Hobby: Knitting, Amateur radio, Skiing, Running, Mountain biking, Slacklining, Electronics

Introduction: My name is Greg Kuvalis, I am a witty, spotless, beautiful, charming, delightful, thankful, beautiful person who loves writing and wants to share my knowledge and understanding with you.