| Official NHL sponsors for 2022-23 season |
| BRAND (GLOBAL) | CATEGORY | SINCE |
| Upper Deck | Trading card | 1990 |
| EA Sports | Video game licensee | 1991 |
| PepsiCo^ | Carbonated soft drinks, water, energy drinks, savory snack foods | 2006 |
| SAP | Database and cloud software | 2015 |
| Sportradar | Betting data rights, betting streaming rights and media data rights; integrity partner | 2015 |
| Adidas | Outfitter | 2017 |
| Apple | Mobile phone, tablet, computer, connected watch/smartwatch | 2017 |
| Fastenal | Maintenance, repair and operations | 2020 |
| Amazon Web Services | Cloud infrastructure, artificial intelligence, machine learning, deep learning | 2021 |
| Caterpillar | Heavy equipment, industrial power | 2022 |
| Sweet | NFT | 2022 |
| BRAND (NORTH AMERICA) | CATEGORY | SINCE |
| Ticketmaster | Preferred primary ticketing | 2007 |
| Enterprise | Rent-a-car; non-exclusive for ride sharing services, used vehicle sales, car sharing services | 2009 |
| PPG | Paint | 2017 |
| Chemours | Refrigerant solution | 2018 |
| MGM Resorts | Resort destination | 2018 |
| BetMGM* | Sports betting, iGaming | 2018 |
| FanDuel* | Sports betting, daily fantasy sports, iGaming, free-to-play | 2018 |
| Great Clips | Hair salon | 2019 |
| Kruger Products** | Tissue paper products (bathroom, facial, kitchen) | 2019 |
| Chipotle | Mexican-themed quick service and Mexican-themed fast-casual restaurant | 2021 |
| Extreme Networks | WiFi | 2021 |
| OFX | Currency exchange | 2021 |
| Signify | Lighting | 2021 |
| BioSteel | Sports drink, sports nutrition bar, sports hydration and fitness | 2022 |
| BRAND (U.S.-ONLY) | CATEGORY | SINCE |
| Honda | Vehicle | 2008 |
| Discover | Credit card, bank | 2010 |
| Geico | Automotive insurance | 2010 |
| Caesars Sportsbook | Sports betting, free-to-play | 2018 |
| Jagermeister | Shot | 2018 |
| Navy Federal Credit Union | Military appreciation | 2018 |
| New Amsterdam Vodka | Vodka | 2018 |
| MassMutual | Life insurance, retirement planning | 2019 |
| Boston Beer Co. (Truly Hard Seltzer) | Beer, hard seltzer, hard cider and hard iced tea (all non-exclusive) | 2019 |
| Guaranteed Rate | Mortgage | 2020 |
| Verizon^^ | 5G, wireless services, multi-access edge computing | 2020 |
| Bally's | Sports betting, free-to-play | 2021 |
| Betway | Sports betting, free-to-play | 2021 |
| DraftKings | Sports betting, daily fantasy sports, iGaming, free-to-play | 2021 |
| PointsBet | Sports betting, free-to-play | 2021 |
| BRAND (CANADA-ONLY) | CATEGORY | SINCE |
| Kraft Heinz | Packaged goods (coffee, dry/frozen meals, condiments/spreads) | 1989 |
| Scotiabank | Banking (day-to-day retail banking, debit/credit cards, mortgages, loans) | 2007 |
| Canadian Tire/Mark's Work Warehouse/Sport Chek | Home improvement retailer/clothing retailer/sporting goods retailer | 2010 |
| Tim Hortons | Coffee, tea, iced cappuccino, breakfast, donut | 2010 |
| Molson Coors | Beer (non-exclusive) | 2011 |
| Rogers | Telecom | 2014 |
| Kellogg's (Frosted Flakes) | Breakfast cereal, breakfast cereal bars, frozen waffles/pancakes, toaster pastries (all non-exclusive) | 2015 |
| Danone | Yogurt, coffee creamer, plant-based beverages | 2017 |
| Imperial Oil (Esso) | Retail fuel and lubricants | 2018 |
| Nestle | Confectionary | 2019 |
| Olymel (Pinty’s) | Meat (fresh/frozen) | 2019 |
| Sobeys/IGA | Retail grocery | 2019 |
| SkipTheDishes | Food ordering and delivery platform for prepared meals from third-party restaurants | 2021 |
| Clutch | Online pre-owned car retailer | 2022 |
| Hyundai Auto Canada/Genesis Motors Canada | Automotive, luxury automotive | 2022 |
| PROLINE+/Ontario Lottery and Gaming Corp. | Sports book, online casino/iGaming, lottery | 2022 |
| BRAND (INTERNATIONAL) | CATEGORY | SINCE |
| Czech Tourism (Czech Republic) | Tourism | 2019 |
| Hankook (Sweden/Finland) | Tire | 2019 |
| Tipsport (Czech Republic) | Sports betting | 2019 |
| Atria (Finland) | Meat products | 2020 |
| Gigantti (Finland) | Retailer | 2020 |
| Iloq (Sweden) | Digital locking systems | 2020 |
| OlyBet (Estonia) | Sports betting | 2021 |
| Beko (Czech Republic) | Appliances | 2022 |
| Interwetten (Austria/Germany) | Sports betting | 2022 |
| Koopertiva (Czech Republic) | Insurance | 2022 |
| Norqain (Switzerland) | Watch | 2022 |
| OP Bank (Finland) | Bank, financing, consumer electrical and mobile retailer | 2022 |
| Replay (Czech Republic) | Retail | 2022 |
| Skoda (Czech Republic) | Auto | 2022 |
