Our Process - W. S. Emerson (2024)

1. Let’s Get Started

Before we start a project, you probably want to know how much it could cost. We understand that, and that’s why we will work with you and your budget to create a project brief to outline the objective and how to accomplish your vision. It’s most often the first step in our process, especially if we’re just getting to know each other.

Simply fill out our contact form, providing us with as much detail as you currently have about the customized products and merchandise you’d like to create. If you don’t have all the details or don’t yet have an exact product in mind, that’s fine. Just give us any ideas you have, and we can help you work through other specifics.

2. Design Your Project

The next step in our process is one of the most exciting parts; designing!

Our skilled team will work within your branding standards, using a logo or graphics you provide, if you have them. We’ll never deviate from your brand style, ensuring all of the products you order are speaking the same brand language and maintaining brand consistency.

Don’t have a design yet? No problem—we have an amazing team of in-house graphic designers who can work with you, incorporating your preferences and style choices every step of the way. Our designers will make sure you have a final image you’re proud to share with the world.

Once a design is created, it will be sent to you for review. Nothing will be printed until we have the final okay from you on the fully finished design and quote.

3. Begin Production

Next up, production can finally begin. Once we have your approval on the design, our dedicated team jumps into action to get your customized products made. We have decades of expertise that goes into every project. We use the latest capabilities and equipment to ensure a production process that is efficient while creating high-quality items for every customer. Our broad in-house capabilities make W. S. Emerson the largest embroidery, laser appliqué, and screenprinting company north of Boston.

Because we decorate apparel and products right on site, we can be flexible for special projects and deadlines. Every project and every product gets personal attention from start to finish at W. S. Emerson; that’s what we believe in as a family-owned business for over a hundred years.

4. Share Your Brand with the World!

It’s here! You’ve taken the time to select unique products and get the design just right—don’t be shy about showing off your brand to a wider audience!

Give out your merchandise to your team, and encourage employees to wear their new uniforms with pride. When people receive a gift with your brand or see it represented in a positive, professional way, they will remember it well.

Whether you’re purchasing hats for your employees or promotional pieces to hand out at a trade show across the country, W. S. Emerson is here to create branded items you’ll be proud to share with the world.

Our Process - W. S. Emerson (1)

Promotional Products

Need a new avenue to express your brand? Trying to get recognition for your organization out in the community? Promotional products are the way to go! We can design and produce thousands of available branded products, from drinkware to apparel and everything in between. There’s no limit on ways to take your brand to the next level with our in-house talent and technology.

Our Process - W. S. Emerson (2)

Screenprinting

Screenprinting is one of the most popular ways to decorate t-shirts, but we can screenprint on nearly any product you’d like! We use a combination of automatic and manual presses to create high-quality customized products with fast turnaround times. And if you’re ordering a large number of screenprinted items, ask about our large volume discounts.

Our Process - W. S. Emerson (3)

Direct Digital Printing

Direct digital printing is an eco-friendly process that uses advanced technology to print the whole color spectrum with precision. Our digital printers make even the most complex, detailed images appear on products as clearly as they would on paper. Direct digital prints last for years, and can be proudly worn or displayed for a long time.

Our Process - W. S. Emerson (4)

Embroidery

Embroidery is a popular decorating technique for many garments, fabric, or cloth products—and for good reason. It looks professional, is durable, and can use an unlimited amount of colors. At W. S. Emerson we have over 100 embroidery heads operating on high-capacity machines each day, using digital files to recreate logos and designs with pinpoint accuracy.

Our Process - W. S. Emerson (5)

Laser Appliqué

Laser appliqué is a design technique for decorating high-end collegiate wear and other high color contrast designs, especially those for sports teams and schools. The technique creates a textured, 3-D appearance on garments by applying layers of fabric on a garment which are then cut by a laser. Our production office has several of these machines.

Our Process - W. S. Emerson (6)

Heat Applied Decoration

Heat-applied decoration, or heat sealing, is often used to customize jerseys, sweatshirts or performance wear. There are a wide variety of customization options available with this technique, so your design can include full color spectrum images that pop. Our staff can help you decide if this application method is right for your project.

Our Process - W. S. Emerson (2024)
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