Real Estate Photography Tips (2024)

by Alphonso Sanchez

Photography TipsReal Estate Photography

There are beautiful homes with superb design, architecture, and lighting. And there are homes that lack all three of these. The goal of a residential interior photographer is to make even the ugliest home look appealing. This guide will cover how to choose the right equipment, use proper lighting, prep a home for a shoot, and create an appealing composition.

What Equipment Is Best?

For residential interior photography the home will dictate what equipment you need. Some homes designed by great architects are designed specifically with natural lighting in mind and won’t need much extra lighting. Other homes, however, will. Always plan for the worst.

The bare essentials you’ll need for interior photography include a tripod, electronic flash, and non-distorting lenses. Wide angle is fine as long as it isn’t too wide. If you can, get architecture specific lenses. Try using prime lenses over zoom lenses as this will minimize curvature.

Faster lenses are best, as interior photography will have much less available light to work with.

Lighting Basics

Great architects understand the importance of light and design houses around this. If you are fortunate enough to have a well designed lighting system, you might be able to get away with only using existing light.

The first step is to turn on all the lights in the house. This will add more depth and color variance to your photos. Be sure that the lights do not show up as reflections in pictures, windows, mirrors, or other reflective surfaces.

Often you’ll need to use external lighting such as flashes or strobes to balance the natural and artificial light. A simple tactic is to replace the incandescent bulbs with more powerful tungsten bulbs. These have a higher output and are more consistent in color temperature with outdoor lighting.

When using a portable flash, it is best not to point the light directly at your scene. Instead, aim it at a wall or ceiling. This will diffuse and spread the light throughout the entire room. Use caution with colored walls as the color may transfer to the light.

Real Estate Photography Tips (2)

“Cantabria” captured by Sherwood CC

Bright and large windows often cause various problems in an interior shoot. They distract the viewer and can cause exposure problems. Planning your shoot when the sun isn’t at its strongest or entering directly into the window is an easy solution to this.

Room Preparation

For residential interior photography, the goal is to present an attractive, beautiful home. You’d be quite lucky to find a home with everything perfectly staged and orderly. Often you’re going to want to rearrange furniture and tidy up the area.

Every room has a key element that you will want to feature prominently in your photos. Moving around objects is a great way to lure viewers’ eyes to these elements. Simply placing bright objects (like a red vase) on these key elements (fireplaces, stairs, grand piano, etc.) will make them stand out from other objects in the room.

Composition

After you’ve completed all the pre-production phases of interior photography, now comes the actual photo taking! The following are a few tips for taking better residential interior photos.

Be Spacious

To make rooms appear more spacious, be sure to avoid shooting straight at walls. This will make the photo look flat and can also warp the perspective. Instead, shoot into the corners of rooms. This will create more depth and make the room appear larger. Photographing from a lower angle and with a wider angled lens is also a great way to increase the perceived size of the room.

Choose Attention Grabbing Areas

There is no way to photograph a room in one picture (besides photo stitching). When you photograph a room select the interesting parts. Choose objects of importance or parts of the room with more interesting architecture.

Real Estate Photography Tips (3)

“The Livingroom” captured by János Csongor Kerekes

Keep the Lines Straight

Be sure that the vertical and horizontal lines in your photos are straight. Crooked lines are signs of poor technical skills and will detract from the image.

Know Your Goal

Are you photographing the house to feature the architectural design or the ambiance? Understand your goals for the photo shoot and compose accordingly.

About the Author:
Alphonso is a home inventory photographer located in Orange County, California. He loves design, art, and anything creative.

For further training on interior composition in architecture photography we recently featured this video:

For further training on photographing the exterior of a real estate location, here is a anotherhelpful video tutorial:

Best of luck in your real estate photography ventures.

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Real Estate Photography Tips (2024)

FAQs

What makes a good real estate photographer? ›

To take great property photos, start by learning the basics of interior photography. Crucial factors are using natural light when possible and paying close attention to composition. As you improve your skills, aim to create magazine-worthy images. Work with the client to highlight the property's best features.

What are the 7 steps to maximize your success as a photographer? ›

To become a professional photographer one needs to put i hard work, time and effort.
  • Understand photography basics. ...
  • Choose your niche. ...
  • Get the right equipment. ...
  • Practice. ...
  • Be realistic. ...
  • Don't think you know light. ...
  • Get your work out there.

How to take real estate photos like a pro? ›

If you're looking to get started in real estate photography or just improve your skills, here are some tips to help you out.
  1. Use a Shot List. ...
  2. Ensure the Property is Clean Before the Shoot. ...
  3. Find a Good Home Stager. ...
  4. Choose the Right Time to Shoot. ...
  5. Use a Tripod. ...
  6. Choose the Right Lens. ...
  7. Use Ambient Light When Possible.
Nov 22, 2022

Is real estate photography difficult? ›

We don't discourage you from trying and learning; just bear in mind that real estate photography is harder than it looks. Try to visit the property in advance. Every home is different and has its quirks and attractive features. The more familiar you are with a property, the easier it will be to take amazing photos.

What is the best order for real estate photos? ›

The order should be: the exterior, then the entryway, kitchen, dining room, living room, master, and then any additional bedrooms. Anyone who finds your house online should then feel like they're walking through the home just like they would at an open house or if they lived there.

How can I be a successful photographer? ›

Follow these steps to become a professional photographer :
  1. Find your niche. ...
  2. Develop your skills. ...
  3. Buy photography equipment. ...
  4. Learn how to operate your camera and editing software. ...
  5. Do your research. ...
  6. Take lots of photos. ...
  7. Build a portfolio. ...
  8. Use social media.
Feb 4, 2024

What is the #1 rule of photography? ›

Use the rule of thirds.

It involves evenly dividing the frame between two equally spaced horizontal and vertical gridlines, creating a three-by-three grid. In order to create balance and flow within the image, compositional elements should be placed where these lines of the grid intersect or segment your image.

What are the 4 P's of photography? ›

Working on your own can save you some money but, your photography team needs to be versed. We have something that can help you perform the product photography well. In this article, we will share with you the 4 P's of product photography i.e. Planning, Photographing, Post-processing, and Publishing.

What is the golden rules of photography? ›

The golden ratio grid, or the phi grid, cuts your frame into a series of 1:1.618 lines. While the rule of thirds divides your frame into three equal sections, the phi grid creates three irregular yet orderly sections.

How to master real estate photography? ›

10 real estate photography tips: A quick & easy guide for agents
  1. Remove all clutter. ...
  2. Prioritize using natural light. ...
  3. Strike the right height balance. ...
  4. Plan your shot list in advance. ...
  5. Fall in love with staging. ...
  6. Shoot using the “rule of three” ...
  7. Pay attention to white balance. ...
  8. Make sure the windows are clean.
Mar 8, 2023

What is the best time for real estate photography? ›

Golden Hour. The golden hour is the time of day just after sunrise or just before sunset when the light is warm and soft. It's usually around 5-6 in the morning and around 6 to 7 in the afternoon. This time of day offers the perfect lighting for exterior real estate photography.

How do I get crisp photos for real estate? ›

Tips for Making Real Estate Photography Look Professional
  1. Use a High-Quality Camera. A professional-grade camera will produce sharper, more detailed images than a smartphone camera. ...
  2. Ensure Proper Lighting. Lighting can make or break a photo. ...
  3. Stage the Home. ...
  4. Use a Wide-Angle Camera Lens. ...
  5. Take Multiple Shots. ...
  6. Use a Tripod.
Feb 27, 2023

Is real estate photography a good side hustle? ›

Real estate photography can be a lucrative business avenue, whether as a full-time career or a side hustle. One of the most challenging pieces of starting or growing a real estate photography business is determining your packages and setting your prices.

Can real estate photography be a side hustle? ›

If you're skilled with a camera, real estate photography could be an excellent way to earn money, either as a side hustle or full time.

Is being a real estate photographer worth it? ›

So, is real estate photography a good career? I believe the answer is yes. A lot of it is dependent on your and your work ethic, but if you are willing to hustle, real estate photography is a great and profitable career. If you're just getting started in real estate photography, check out our Beginners Guide.

What is the goal of real estate photography? ›

Capture All Aspects of a Property

It's vital to give all prospective homebuyers the full impression of a listing. This can give them the best possible understanding of a property before they set foot in it. Capture all aspects of a property, including all rooms, landscaping, and floors.

How would you describe real estate photography? ›

A real estate photographer is an artistic professional who takes favorable photos of commercial and residential property. They work with realtors who use the photos to sell properties online. Real estate photographers may also take photographs for model home builders, designers, home decorators or architects.

Why is professional photography important in real estate? ›

Good photos and video can give buyers a better sense of the property and they are thus more likely to put in an offer. One study by the Wall Street Journal found that listings with professional photos got 61% more views than those without them.

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