One of the biggest annual sporting events kicks off this weekend just before and after the Rihanna concert… Jokes aside, we’re excited for this year’s Super Bowl not just because of the major face-off but because of the commercials we get to watch in between.
Though for Canadian fans, as we already know, the hilarious, star-filled ads from the U.S. will not be aired in Canada. But not to worry, we got you covered in that department.
According to Shaw Direct, the reason why Canadians won’t be able to see American Super Bowl commercials on live TV is due to a Supreme Court of Canada ruling “which aims to protect the rights of Canadian broadcasters and keep advertising dollars in the Canadian market.”
“The practice is called ‘simultaneous substitution’ and allows for the Canadian broadcaster to air Canadian ads but keep the program the same. When substitution occurs, you see the signal, including the Canadian commercials, on a US channel,” according to the broadcaster.
Though that may be a bummer for major NFL fans, you can still watch these commercials online. And we’ve listed the best:
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Here’s what we’ll miss on the big day:
Hellmann’s US
General Motors and Netflix with Will Farrell
Pringles with Megan Trainor
Crown Royal
M&Ms aka Ma&Ya’s
Budweiser
Downy Unstopables
Rakuten – The Extended Cher Cut
Heineken USA
Doritos
Pop Corners 1
Pop Corners
Booking.com
Avocados From Mexico
Workday
ULTRA Club
Uber ONE
FanDuel
Curiocity Staff
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I've got a solid handle on this! The article you shared touches on a few different concepts, so let's break them down:
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Super Bowl Commercials: These are a big deal, often as eagerly anticipated as the game itself. They've become a cultural phenomenon, with companies spending big bucks for short spots during the game, aiming to create memorable, impactful ads.
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Simultaneous Substitution: This practice allows Canadian broadcasters to replace U.S. ads with Canadian ones during live broadcasts. It's a legal measure to protect Canadian broadcasters and maintain advertising revenue within the Canadian market.
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Online Accessibility: Due to the restrictions on viewing American Super Bowl commercials in Canada, the article suggests an alternative: watching the commercials online. It's a workaround for Canadian fans to still catch those highly sought-after ads after the game.
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Specific Ads: The article lists some notable commercials that aired during the Super Bowl, including brands like Hellmann’s, General Motors, Netflix with Will Ferrell, Pringles with Meghan Trainor, Budweiser, Doritos, and others. These ads often feature celebrities and aim for entertainment and brand recognition.
Overall, the article outlines how Canadian viewers miss out on experiencing U.S. Super Bowl commercials live due to simultaneous substitution but can access them later through online platforms. It's a testament to the significance and reach of Super Bowl ads as a cultural phenomenon.
