Tiktok Partners With The Toronto Maple Leafs | Toronto Maple Leafs (2024)

Tiktok Partners With The Toronto Maple Leafs | Toronto Maple Leafs (1)

By NHL.com

Ahead of tonight's puck drop for the 2021-22 NHL season, MLSE announced a new integrated partnership with TikTok, one of the most popular content platforms in the world. Together, the two brands will develop initiatives that combine the best of content, innovation, technology and community, making TikTok a go-to platform for Maple Leafs fans from coast to coast and around the world. As part of the one-year agreement, TikTok's logo will also be placed on Maple Leafs players' helmets for the 2021-22 NHL season, a first for TikTok globally.

"Sports fans around the world come to TikTok to find unique content from their favourite teams, players and leagues, and to celebrate their love of the game," said Daniel Habashi, General Manager, TikTok Canada. "Hockey content has had a meteoric rise on the platform, with #hockey garnering over 8 billion views on TikTok. We're excited to partner with MLSE and the Toronto Maple Leafs, one of the largest NHL franchises to open up the sport and team to our more than one billion users globally through new and innovative experiences, both on and off the platform."
The partnership includes immersive in-arena and digital branding, concession items inspired by TikTok trends (available exclusively at Scotiabank Arena) and will also span MLSE's other professional sports teams, with further collaborations to be announced throughout the 2021-22 seasons.
Maple Leafs players stepped onto the ice this evening donning their newly branded helmets with the TikTok logo as they prepared to face the Montreal Canadiens at Scotiabank Arena in their first regular season game in the 2021-22 NHL season.
"TikTok has given its users the ability to shape the platform their own way and has organically built a global community through engaging, fun and educational content, which has captured the attention of our fans," said Jordan Vader, Vice President, Global Partnerships, MLSE. "This is a significant moment for both our organizations to work together and reach new audiences, while connecting with our fans in ways we may not have done before."

Tiktok Partners With The Toronto Maple Leafs | Toronto Maple Leafs (2024)

FAQs

Are the Toronto Maple Leafs sponsored by TikTok? ›

The team is parting ways with TikTok as their helmet sponsor, as the social media app had adorned the Leafs' buckets over the last two seasons and in the team's preseason contests, as per the Toronto Sun's Lance Hornby. TikTok, however, will remain as a sponsor.

Who is the Toronto Maple Leafs affiliate? ›

The Toronto Marlies are the primary development program for the Toronto Maple Leafs. Since 2005, 148 players have appeared in regular season games at both the NHL and AHL levels.

Why is TikTok on the Toronto Maple Leafs helmet? ›

The Maple Leafs entered into a partnership with TikTok ahead of the 2021-22 regular season when the NHL began allowing clubs to sell the advertising space. The league expanded to jersey ads in 2022-23 and the Leafs have worn the official logo of the Dairy Farmers of Ontario in its place.

Who is the sponsor of the Leafs? ›

Share: The Toronto Maple Leafs have unveiled a new helmet sponsorship. The team's home helmets will now feature an ad space for Toronto-based pizza chain, Pizza Pizza, the team confirmed to CTV News Toronto Tuesday.

How much do TikTok sponsors pay? ›

Roughly speaking, the average TikTok influencer pricing per post is: Nano-influencer: $4–$25. Micro-influencer: $50–$200. Macro-influencer: $793+

Who is sponsored by TikTok? ›

Since the start of 2020, TikTok has sponsored several high-profile entertainment events; international occasions watched by millions of people, including Eurovision, the Women's Six Nations, and the Women's Euro 2022 Summer Championships.

Why did Toronto Maple Leafs change their name? ›

Conn Smythe's first tasks as new owner was a name change from the St. Patricks to the Toronto Maple Leafs – although his reasons for this change are not clear, the team may have been named in honour of a First World War fighting unit, the Maple Leaf Regiment. Smythe next set to work building a team of strong players.

Who is the most famous Toronto Maple Leaf player? ›

Dave Keon

A name synonymous with Maples Leafs' greatness, Dave Keon tops the list. He won the Calder Trophy as the league's best rookie before taking home the Lady Byng twice, while leading the Leafs to four Stanley Cups. 1963 Stanley Cup Final.

Why is the team called Maple Leafs not leaves? ›

Originally Answered: Why isn't it the Toronto Maple Leaves instead of Leafs? Because they were named after the Maple Leaf regiment of the Canadian Army. Since Maple Leaf is a proper noun, the correct plural is Maple Leafs, not Maple Leaves.

Who are the hockey guys on TikTok? ›

The Hockey Guys are composed of ten members: Lawson McDonald, Will Blake, Levi Cudmore, Martan Yelle, Jordan Martin, Austin Friesen, David Kaplan, Jonny Pace, Troy MacTavish, and Coltyn Bates.

Why is the Maple Leafs logo blue? ›

While the Leafs say that blue represents the Canadian skies and white represents snow, it is also true that top-level Toronto teams have worn blue since the Toronto Argonauts adopted blue as their primary colour in 1873.

Why are the Leafs wearing Milk on their jerseys? ›

The word 'Milk' will be displayed on the right side of the jersey as part of a “multi-year” deal with the Dairy Farmers of Ontario. Get ready to see the word 'Milk' displayed on the Toronto Maple Leafs jerseys this season.

What does the Leafs logo mean? ›

The new Maple Leaf has 31 points, a nod to the year 1931 and a defining moment in team history with the opening of Maple Leaf Gardens.

Do the Leafs make money? ›

In the 2022/23 season, the Toronto Maple Leafs generated approximately 281 million U.S. dollars in revenue.

How much did Milk pay the Leafs? ›

Heard this week the Dairy Farmers of Canada (@dfc_plc) paid $20 million to add their logo on the Toronto Maple Leafs jersey.

Which soccer team is sponsored by TikTok? ›

Through our new partnership, we're giving the TikTok community even more access to premium soccer content. The Portland Timbers and Thorns have each launched an official TikTok account and will produce weekly content, including highlights, behind-the-scenes, in-match, mascots, fan reactions, and more.

Does TikTok provide sponsorship? ›

Brands can sponsor creators' already published posts—provided they have the creator's authorization. They can also reach out to popular TikTok influencers to put up sponsored posts that present their product or service in a favorable light. But that's not it. People can also get sponsored by TikTok.

Do people in Canada get paid from TikTok? ›

TikTok allows content creators in Canada to monetize their accounts through “Live Gifts,” a feature that allows viewers to send virtual coins or “Diamonds” to creators as tips. Creators can then convert these diamonds into real money. Another way to collect tips is by signing up for an account on Buy Me a Coffee.

Who owns TikTok in Canada? ›

'Shaking Sound'), is a short-form video hosting service owned by Chinese internet company ByteDance. It hosts user-submitted videos, which can range in duration from three seconds to 10 minutes. It can be accessed with a smart phone app.

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