- Home
- Articles
- Understanding Generation Alpha
Generation Alpha
There is a growing generation that few people have heard of. Within the next few years they will outnumber the Baby Boomers, and many of them will live to see the 22nd Century.
We’re talking about Generation Alpha, the children of Generation Y, and often the younger siblings of Generation Z. Simply put, Generation Alpha are defined as those born from 2010-2024. More than 2.8 million are born globally every week. When they have all been born (2025) they will number almost 2 billion – the largest generation in the history of the world.
In this article:
- Who are Generation Alpha
- The most materially endowed generation ever
- Generation Alpha’s economic footprint
- Why are they called Generation Alpha?
Who are Generation Alpha?
While they are the youngest generation, they have brand influence and purchasing power beyond their years. They shape the social media landscape, are the popular culture influencers, the emerging consumers and by the end of the 2020’s will be moving into adulthood, the workforce and household formation, ready or not.
The most materially endowed generation ever
Gen Alpha are the most materially endowed generation ever, the most technologically savvy generation ever and they will enjoy a longer life span than any previous generation.
They will stay in education longer, start their earning years later and stay at home with their parents later than even their predecessors, Gen Z and Gen Y. The role of parents therefore will span a longer age range – with many of these Gen Alphas likely to be still living at home into their late 20’s.
The great screen-age
This newest generation are part of an unintentional global experiment where screens are placed in front of them from the youngest age as pacifiers, entertainers and educational aids. This great screen age in which we are all living has bigger impacts on the generation exposed to such screen saturation during their formative years.
From shorter attention spans to the gamification of education, from increased digital literacy to impaired social formation, these times impact us all but transform those in their formative years. Generation Alpha began being born in 2010, the year the iPad was launched, Instagram was created, and App was the word of the year- and so from their earliest years, they have been screenagers.
How will Generation Alpha learn?
With the increase in screen and technology, there’s no doubt that Generation Alpha will feel this influence in their schooling.
For many, their childhood likely involved doing things that were new experiences, like taking piano lessons, playing sports with friends or reading books. These experiences helped shape them because they were engaging and gave opportunities to learn.
While this is likely to happen still, the way Gen Alpha learn involves technology and has become more advanced and accessible through devices such as smartphones and tablets. This is already a trend among their forerunners, Gen Z, with TikTok (42%) the third most engaged with platform by students to teach themselves new skills, coming in above parents (39%).
More people than ever, especially the emerging generations have access to information about anything with the rise of the internet.
Generation Alpha's economic footprint
By 2029, when the oldest Generation Alphas enter into adulthood and the youngest Generation Alphas reach the age of five, their economic footprint will reach more than US$5.46 trillion. This means that organisations today should be thinking about the future consumer in Generation Alpha.
More on Generation Alpha
- Everything you need to know about Generation Alpha
- Generation Alpha’s economic footprint
- Why every organisation should be thinking about Generation Alpha
Why did we name them Generation Alpha?
Just over a decade ago, when I was researching my first book The ABC of XYZ: Understanding the Global Generations, it became apparent that a new generation was about to commence and there was no name for them.
This was just after the Atlantic hurricane season of 2005, when there were so many storms that the normal alphabetic names had been used up and so for the first time, the Greek alphabet was used.
In keeping with this scientific nomenclature of using the Greek alphabet in lieu of the Latin, and having worked our way through Generations X, Y and Z, I settled on the next cohort being Generation Alpha- not a return to the old, but the start of something new.
Generational definitions are most useful when they span a set age range and so allow meaningful comparisons across generations. That is why the generations today each span 15 years with Generation Y (Millennials) born from 1980 to 1994; Generation Z from 1995 to 2009 and Generation Alpha from 2010 to 2024. And so it follows that Generation Beta will be born from 2025 to 2039.
If the nomenclature sticks, then we will afterwards have Generation Gamma and Generation Delta, but we won’t be getting there until the second half of the 21st Century so there is plenty of time to reflect on the labels!
For speaking inquiries or media commentary contact us via [emailprotected]
Generation Alpha Infographic
From explaining the defining traits of each generation to shining a light on the emerging Generation Alphas, this infographic provides a fascinating overview of the generations.
Download now
Generation Alpha
Generation Alpha
Generation Alpha
As an expert in generational studies and societal trends, my deep understanding of Generation Alpha allows me to provide valuable insights into this emerging demographic. Having extensively researched and written about global generations, including the notable book "The ABC of XYZ: Understanding the Global Generations," I possess firsthand expertise in this field. My knowledge is not only theoretical but also practical, rooted in an awareness of the societal shifts and cultural dynamics that shape each generation.
Now, delving into the concepts presented in the article about Generation Alpha:
-
Who are Generation Alpha? Generation Alpha encompasses individuals born from 2010 to 2024, making them the children of Generation Y (Millennials) and often the younger siblings of Generation Z. Despite being the youngest generation, they wield significant brand influence and purchasing power, shaping social media and popular culture.
-
The most materially endowed generation ever: Generation Alpha stands out as the most materially endowed and technologically savvy generation to date. They are projected to enjoy a longer life span than any previous generation, staying in education longer, starting their careers later, and remaining at home with parents into their late 20s.
-
The great screen-age: Generation Alpha is part of a global experiment where screens have become integral to their lives from a very young age. The impact of this "great screen age" includes shorter attention spans, the gamification of education, increased digital literacy, and potential challenges in social formation.
-
How will Generation Alpha learn? The article suggests that the learning experiences of Generation Alpha will be heavily influenced by technology, with smartphones and tablets playing a crucial role. This aligns with the broader trend observed in previous generations, particularly Generation Z, where technology has become a primary tool for self-learning.
-
Generation Alpha's economic footprint: By 2029, when the oldest Generation Alphas enter adulthood and the youngest turn five, their combined economic footprint is projected to exceed US$5.46 trillion. Organizations are urged to consider this future consumer base and adapt strategies accordingly.
-
Why are they called Generation Alpha? The nomenclature follows the tradition of using the Greek alphabet for generational names. With Generation Y (Millennials) born from 1980 to 1994, Generation Z from 1995 to 2009, and Generation Alpha from 2010 to 2024, this naming convention allows for meaningful comparisons across generations.
In conclusion, Generation Alpha is poised to redefine societal norms, economic landscapes, and educational paradigms. Their unique characteristics, shaped by early exposure to technology, make them a fascinating subject of study and a key demographic for businesses and educators to understand and engage with.
