USFL, XFL Cannibalize Each Other’s Audiences (2024)

Spring football would always be a dicey TV proposition given the failure of previous leagues like the USFL, XFL, and Alliance of American Football.

But spring football TV prospects diminish further when dueling leagues cannibalize each other’s audiences. Just ask about the new iterations of the USFL and XFL.

The USFL came out on top during its first head-to-head competition with the XFL this past weekend. Neither league cracked one million average viewers. The question, as always, is what kind of staying power they will have as their seasons continue.

During its first week of action, the new USFL averaged 784,000 viewers across Fox Sports, FS1, and NBC Sports. That was down 50% from last year’s inaugural weekend, which averaged 1.57 million viewers, according to Sports Media Watch.

But the debut of the USFL’s second season comfortably topped Week 9 of the XFL, which averaged 592,000 viewers across ABC, ESPN, and ESPN2.

One bright spot for the XFL was ABC’s telecast of the Houston Roughnecks vs. Vegas Vipers. That game drew 878,000 viewers.

“It should be noted that while the USFL had the top overall audience between the two leagues over the weekend, the XFL took the top two spots in adults 18-49 with Arlington-DC on ESPN (275K) and Vegas-Houston on ABC (231K),” noted Sports Media Watch.

Both leagues also ran into the buzzsaw of the most-watched opening weekend of the NBA Playoffs in 12 years. The league’s weekend playoff slate averaged 4.15 million viewers across ABC/ESPN and TNT.

USFL, XFL Cannibalize Each Other’s Audiences (2024)

FAQs

USFL, XFL Cannibalize Each Other’s Audiences? ›

Last spring, the USFL and XFL, competing head-to-head for eyeballs and attention, cannibalized their audience. By joining forces, the two make this league the one destination for viewers. They just need NFL and college fans to give them a chance. In order for the property to see real growth.

How will the XFL USFL merger work? ›

The XFL and the United States Football League (USFL) will relaunch as the United Football League (UFL) following the merger between the two spring football leagues. The eight-team competition will kick off its ten-game regular season on 30th March 2024 and be divided into two conferences: USFL and XFL.

Is there a difference between USFL and XFL? ›

One major rule contrast between the XFL and USFL lies in the way they handle extra points. In the XFL, teams do not kick extra points after a touchdown. Instead, they have the option to go for one point from the two-yard line, two points from the five-yard line, or three points from the ten-yard line.

Does the rock own the XFL? ›

One of the big names that owns the league is wrestling legend, actor and entrepreneur Dwayne “The Rock” Johnson. Since the XFL was saved in court by Johnson, Dany Garcia and Redbird Capital in 2020, Johnson has been the face of the league.

What is the average attendance at the XFL game? ›

The XFL's eight teams had a combined weekly average attendance of 14,431 and a total average attendance of 72,152.

Will the USFL survive? ›

The combined USFL-XFL has informed the USFL Players Association, which has informed its members, that four teams from the USFL will survice for 2024: Michigan, Houston, Memphis, and Birmingham. Gone are Pittsburgh, New Jersey, New Orleans, and Philadelphia.

Does the XFL or USFL pay more? ›

XFL players will earn $5,000 per week with a potential $1,000 bonus per win; the USFL players will earn $5,350 per week with an $850 bonus per win.

Why did the XFL and USFL merge? ›

The opportunity to bring together our two leagues — each with a commitment to advancing broadcast practices, rule innovations and the community — only furthers the potential of the United Football League and solidifies its spot on the sports calendar," added Eric Shanks, Chief Executive Officer and Executive Producer ...

Who has better talent, USFL or XFL? ›

The most notable, in the USFL's case, is that it has a strong on-field product despite sporting less talent than the XFL. In fact, it can be argued that despite the talent deficiency that the USFL's product is superior to the XFL.

Will USFL and XFL merge? ›

The XFL and USFL, rival football minor leagues, are combining to form the United Football League, which will kick off on March 30, 2024.

How much did Dwayne Johnson invest in XFL? ›

Dwayne 'The Rock' Johnson's $15 Million Bet On The XFL Loses Big Money In 2023. In 2020, Dwayne "The Rock" Johnson joined forces with a team of investors to purchase the XFL for $15 million. With its first season in the past, it's time to look at the financials and consider what the future may bring.

What does XFL stand for? ›

Extreme Football League (disambiguation)

Who is Dwayne Johnson's twin brother? ›

Who has the biggest XFL salary? ›

According to one report, Hundley is set to make $200,000 to be the new quarterback of the XFL's Vegas Vipes, which would make him the highest-paid player in the third iteration of the league.

What is the average XFL player salary? ›

The ESPN has reported that XFL players earn 5,000 dollars per week with a 1,000 dollar bonus per win. This means that one player could make around 60,000 dollars including potential bonuses.

Does anyone watch XFL? ›

The 2020 version of the XFL, which had more games on broadcast than cable compared to the current version of the league, started with 3 million viewers for its opening weekend and then averaged 1.87 million viewers per game for its mix of broadcast and cable games before the pandemic ended its season at the midway ...

What teams will survive the XFL-USFL merger? ›

The eight teams of the UFL will be the Birmingham Stallions, Houston Roughnecks, Memphis Showboats, and Michigan Panthers of the USFL, and the Arlington Renegades, D.C. Defenders, San Antonio Brahmas, and St. Louis Battlehawks of the XFL.

How many teams will be in the USFL-XFL merger? ›

The XFL and USFL made the deal official, eliminating the competition for audience/fans during the spring season while perhaps improving the overall product. Out of the 16 teams across the leagues, only eight will remain for the March 2024 kickoff — four from the XFL and four from the USFL.

Are the USFL and XFL combining? ›

The XFL and USFL, rival football minor leagues, are combining to form the United Football League, which will kick off on March 30, 2024.

Are the XFL and USFL merger together? ›

USFL, XFL announce new league name in merger: United Football League. History was made on New Year's Eve, as the United Football League (the "UFL"), the new premier spring football league, was born from the merger of the XFL and USFL.

Top Articles
Latest Posts
Article information

Author: Trent Wehner

Last Updated:

Views: 6128

Rating: 4.6 / 5 (56 voted)

Reviews: 87% of readers found this page helpful

Author information

Name: Trent Wehner

Birthday: 1993-03-14

Address: 872 Kevin Squares, New Codyville, AK 01785-0416

Phone: +18698800304764

Job: Senior Farming Developer

Hobby: Paintball, Calligraphy, Hunting, Flying disc, Lapidary, Rafting, Inline skating

Introduction: My name is Trent Wehner, I am a talented, brainy, zealous, light, funny, gleaming, attractive person who loves writing and wants to share my knowledge and understanding with you.