Researchers suggest that you gaze more atlogos placed onthe left side ofitems than onthe right, and this isafact that you might not have realized before. This isone ofthe main reasons why the logos onitems are almost always onthe left, but it’s not the only reason.
Bright Side learned about the basic reasons why logos are placed onthe left side, and wewould love toshare these reasons with you.
They’re placed onthe side wenaturally gazeat.
Logos are like first impressions. Let’s take awebsite for example, when auser visits awebsite, they tend tolook atthe left side ofthe websites, more than the right. The same thing happens with clothing orother conventional designs, people tend togaze more tothe left-hand side, more than the right-hand side. And it’s more about visibility, i.e., the logo being visible tothe person staring atit. When you give aperson ahandshake, you gaze tothe left-hand side ofclothing, where the logo isplaced.
Historically, they’ve been placed onthe left side.
Logos being aligned tothe left are what people have been usedto, and it’s how logos have been placed since the beginning. Let’s take military uniforms for example, the logos onmilitary uniforms have always been placed onthe left side ofthe uniform, and that hasn’t changed, not even once. Inaddition, the left alignment oflogos are conventions that people are used toand familiar with, which may bewhy when you consider the way people gaze naturally, it’s always aligned tothe left.
They’re aligned tothe way weread.
When you look atmost websites, their logos are always placed onthe left-hand side, and the main reason isthat people inthe western world read and write from left-right. Except for Arabic, Hebrew, Farsi, where the written word isread from right toleft.
They make brands more memorable when they’re aligned tothe left.
Logos are key components tobranding, and they are part ofwhat makes abrand memorable (orsomething termed asbrand recall). According toastudy, bythe Nielsen Norman Group, itwas concluded that users remember brands more when logos are placed onthe left than onthe right, itwas also discovered that there was anaverage lift of89% for brands that placed their logos tothe left. When people view items ingeneral, they gaze more tothe left where the logo issituated, than tothe right. That alone makes the brand memorable, and gives the brand ahigh brand recall. That’s what brands want right? Toberemembered!
Inall, people will also say that logos onpopular items are placed tothe left, more than they are tothe right, because most people are right-handed, and it’s convenient for right-handed people tofind logos onthe left, than onthe right. Oritcould bebecause ithelps people ingetting dressed, but the main reasons are the ones listed above— cultural differences inreading and writing habits, gazing habits, history and conventions, and branding.
Doyou have other ideas for why logos are placed onthe left-hand side ofpopular items? Please share withus inthe comment section.
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