Who is the NHL target market?
According to NHL research, 37% of hockey fans are female, including an eye-popping 26% growth in that demographic since 2016. Most of those new fans are likely within the coveted 18-49 age demographic, too, since nearly 40% of all NHL fans are under 50.
|#||NHL Team||Number of Fans|
|4||Detroit Red Wings||1,937,141|
The latest ranking reported that the New York Rangers is the most valuable NHL franchise after the 2020–21 NHL season. The fastest growing NHL franchise is the New York Islanders, with a 140.5% increase in valuation since the 2016–17 NHL season ($0.395 billion to $0.95 billion).
We believe in our ability to improve lives and strengthen communities globally through hockey. We believe that living by these Principles will provide a healthy, balanced and enjoyable experience for all and inspire impactful service beyond the rink.
Ice hockey is a worldwide sport that is particularly popular in the United States and Canada thanks to the prominence of the National Hockey League (NHL). According to a survey conducted in December 2021, around 18 percent of male respondents in the United States were avid fans of the NHL.
National Hockey League Stanley Cup games average TV viewership from 2008 to 2022 (in millions)
|Characteristic||Average TV viewership in millions|
1. Chicago Blackhawks. It's not really that surprising that the Chicago Blackhawks have amassed the largest fan base in the NHL. After all, this team was part of the NHL's “Original Six.” Blackhawks fandom dates all the way back to when the team was founded in 1926.
According to an article by USA Today, 97% of the NHL is white, while the other 3% is made of different ethnicities. Of the 3% of the remaining ethnicities, twenty-six are black. Twenty of the twenty-six black hockey players are from Canada while six are American.
Kentucky: Nashville Predators
People in Kentucky are big fans of the Nashville Predators.
Quebec City was, and would be still, the second-smallest city in North America with a professional sports franchise (the smallest is Green Bay, Wisc.). The NHL, in trying to gain a foothold in the sports world, should continue to avoid small markets.
Which NHL team has most American players?
For North American players, the Oilers and Canadiens lead the league with 20 Canadians and the Bruins lead with 13 Americans.
Many families simply cannot afford to have a child to play hockey. Some people don't have easy access to a hockey rink. Ice time can be pricey, and there may be select hours to practice. Markoulis also said the marketability of the NHL's top prospects is lagging when compared with basketball, baseball and football.
Charging, hitting from behind and boarding are examples of illegal hits. "Charging shall mean the actions of a player who, as a result of distance traveled, shall violently check an opponent in any manner. A “charge” may be the result of a check into the boards, into the goal frame or in open ice".
Part of the reason players can't score by kicking the puck boils down to player and goalie safety. Skate blades are very sharp, and the boot of the skate is quite hard. If players around the net were to be taking strong kicks at the puck in the crease, the goalie and other players would face a greater risk of injury.
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|Principal Owner(s)||Brian L. Roberts|
|NHL Governor||Dave Scott2|
|Operating Entities||Comcast Spectacor; Philadelphia Flyers, LP|
The yearly revenue for the NHL is about $5 billion dollars, which is predominantly made up of television revenue, gate receipts, concessions, and royalties from licensing. The collective bargaining agreement between the owners and players split these revenues 50/50.
The average cost of operating an NHL team is approximately $70 million per year.
Escrow. The collective bargaining agreement for the NHL governs the finances for the entire league. In the NHL there is an escrow system, in which a portion of every player's salary is withheld in order to meet the 50/50 revenue split that is required between players and team owners.
Every National Hockey League franchise reported an operating loss during the 2020/21 NHL season. The Montreal Canadiens, who plays its home games at Centre Bell, reported an operating loss of 18 million U.S. dollars in 2021.