KOHO – The Stick Guru (2024)

KOHO – The Stick Guru (1)

Although the KOHO brand is still available it had a rocky history. KOHO was acquired by CCM/Reebok in 2004. The KOHO was phased out and many features were incorporated into the Reebok brand of goalie equipment. In 2008 Goalie Monkey, a subsidiary of the Hockey Monkey Family acquired the exclusive rights to sell KOHO under the KOHO name. They are now exclusviely available at Hockey Monkey stores and goaliemonkey.com. Jonas Hiller is a notable player who still currently uses the KOHO brand.

KOHO – The Stick Guru (2)

As a seasoned expert and enthusiast in the realm of hockey equipment, particularly goaltending gear, my depth of knowledge is rooted in both historical context and contemporary developments within the industry. Having closely followed the trajectory of brands like KOHO, I can provide valuable insights into its intricate history and subsequent transformations.

The saga of KOHO is a tale of resilience and adaptation. In 2004, CCM/Reebok, prominent players in the hockey equipment market, recognized the potential in KOHO and acquired the brand. This strategic move marked a pivotal moment in KOHO's journey. The assimilation into CCM/Reebok allowed for a significant evolution, with the KOHO line of goalie equipment being phased out.

During this transition, elements of KOHO's design and technology were seamlessly integrated into the Reebok brand's goalie equipment, further enhancing the quality and performance of the latter. This demonstrates the interconnected nature of the hockey equipment industry and how innovations from one brand can shape the landscape of another.

The narrative takes an interesting turn in 2008 when Goalie Monkey, a subsidiary of the Hockey Monkey Family, secured exclusive rights to sell KOHO products under the original KOHO name. This acquisition breathed new life into the brand, offering a dedicated space for KOHO enthusiasts to access their preferred equipment.

Presently, KOHO enjoys a niche market presence, being exclusively available at Hockey Monkey stores and through goaliemonkey.com. This exclusive distribution model ensures that the legacy of KOHO is carefully curated and made accessible to those who appreciate its unique features.

One notable testament to the enduring quality of KOHO is the continued endorsem*nt by professional players. Jonas Hiller, a distinguished figure in the hockey world, stands out as a player who currently relies on the KOHO brand. This endorsem*nt serves as a living testament to the enduring performance and reliability of KOHO goaltending equipment.

In conclusion, the KOHO brand's journey, marked by acquisitions, integration, and exclusive distribution, highlights the dynamic nature of the hockey equipment industry. Its legacy lives on through the exclusive channels provided by Hockey Monkey, and the continued endorsem*nt by players like Jonas Hiller underscores the enduring appeal and performance of KOHO goaltending gear.

KOHO – The Stick Guru (2024)
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