NFL cheerleader salary: Years after wage lawsuits, the fight for fair pay in football goes on (2024)

NFL cheerleader salary: Years after wage lawsuits, the fight for fair pay in football goes on (1)

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Published Feb 12, 2023

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NFL cheerleader salary: Years after wage lawsuits, the fight for fair pay in football goes on

It’s been almost a decade since an NFL cheerleader identified as “Lacy T.”filed a landmark wage lawsuitagainst the Oakland Raiders, claiming that the team violated labor laws by paying her what amounted to less than $5 an hour when rehearsals and unpaid events were factored in. Her legal salvo sparked a movement that quickly spread throughout the league, fueling debates about fair pay and gender-based discrimination hiding in plain sight within the very lucrative world of professional football.

Other lawsuits followed. Some teamsagreedto pay their squads in line with wage standards, in addition to settlements, and for a while it seemed as if real change was imminent. But was it?

As millions of fans turn their attention to Arizona’s State Farm Stadium for Super Bowl LVII this Sunday, it’s hard to say for certain how much progress has really been made. Areportjust last year from NBC News pinpointed the average pay for NFL cheerleaders to be about $150 a game, or roughly $22,500 a year, which is not much different than what it was reported to be in the original Raiders lawsuit. Although the rate varies depending on the profile of the squad, it’s clear that cheerleading, even at the highest levels, is a discipline in which compensation doesn’t match the level of hard work that goes into it.

And when you see figures like$4.47 billion(the average value of a team) and$2.05 billion(sponsorship revenue for the most recent season) splashed across headlines and press releases, it seems as if advertisers, players, snack makers, and just about everyone else from the NFLexceptcheerleaders are cashing in—with plenty of cash to spare.

That’s probably why the issue of cheerleader pay bubbles up like clockwork every year around Super Bowl Sunday. Avideoshared across social media platforms this week by More Perfect Union’s Jessica Burbank nicely sums up the ongoing state of affairs. “You’re telling me a Dallas Cowboys cheerleader makes less than a cashier at McDonald’s?” she says in the humorous video, which was viewed over 107,000 times on Twitter and over 290,000 times on TikTok.

In a deeper dive, Katie Thornton of theGuardiandeftlyexploresboth the cultural roots and the ongoing professional consequences of the fight for fair treatment in football. “There is something in the inherent, rigid femininity of cheerleading, it seems, that makes us less likely to take seriously the struggles those in the industry face,” Thornton writes. “Instead, we deride cheerleaders for embracing a type of femininity that many women have been encouraged to adhere to their whole lives.”

If you’re a regular football viewer, it’s perhaps something to ponder more than once a year. Cheerleaders, no doubt, do what they do out of a love for the game. Wouldn’t the game be better if the promise of fair compensation weren’t always so far afield?

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Fast Company Daily NFL cheerleader salary: Years after wage lawsuits, the fight for fair pay in football goes on (3)

Fast Company Daily

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NFL cheerleader salary: Years after wage lawsuits, the fight for fair pay in football goes on (13)

Emelly Velasco

Brand Manager | Visual Artist

11mo

Crazy and unbelievable that such huge Brands mistreated that bad their employees. Not only by violating a lot of labour laws, plus human rights and copywriting. #labor #NFL

NFL cheerleader salary: Years after wage lawsuits, the fight for fair pay in football goes on (14)

Rosemarie N.

Accounting Professional with a passion for Marketing, Leasing and Customer Experience.

11mo

A few salary tidbits.. an NFL towel/water boy’s salary is $50k plus perks.. mascots can earn $60k. It could be a matter of time when they roll out AI cheerleaders to entertain the crowds..

NFL cheerleader salary: Years after wage lawsuits, the fight for fair pay in football goes on (15)

CHESTER SWANSON SR.

Next Trend Realty LLC./ Har.com/Chester-Swanson/agent_cbswan

11mo

Thanks for Sharing.

NFL cheerleader salary: Years after wage lawsuits, the fight for fair pay in football goes on (16)

Julie Michelle Morris

Thought Leadership Trainer. Founder, DIY Influence community. CEO, Persona Media. Cyber-curious, and Live on Cyber cohost. Teacher, writer, mentor. I drag genius from your brain. #ServeAtScale

11mo

Raise the issue till it’s no longer an issue. “You’re telling me a Dallas Cowboys cheerleader makes less than a cashier at McDonald’s?” … “And when you see figures like$4.47 billion(the average value of a team) and$2.05 billion(sponsorship revenue for the most recent season) splashed across headlines and press releases, it seems as if advertisers, players, snack makers, and just about everyone else from the NFLexceptcheerleaders are cashing in—with plenty of cash to spare.” Pay women. Pay fairly.

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