NHL local ratings dropped by 23% this season, with only four teams showing increases (2024)

While the NHL’s national TV partners were quite happy with viewership in the 2021-22 season, it’s a different story at the local level.

Per the Sports Business Journal, the league’s average ratings on RSNs this season dropped by 23%. The usual caveats apply – data for the Hurricanes and Predators was not available, and the league’s seven Canadian teams were not included.

Additionally, it’s worth noting that this was the NHL’s first full season since the 2018-19 campaign, with the last two each having fewer than 82 games due to the pandemic.

Only four teams saw their local rating increase this season: Los Angeles, Minnesota, Florida, and Detroit. Kings games were up 20% on Bally Sports West, while Wild games increased by 14% on Bally Sports North. Panthers games saw a 6% spike on Bally Sports Florida, while Red Wings games on Bally Sports Detroit were up a modest 2%.

In terms of overall ratings, Pittsburgh led the pack with a 5.43 on Root Sports Pittsburgh, followed by St. Louis (4.28 on Bally Sports Midwest), Buffalo (3.78 on MSG), Minnesota (3.04 on Bally Sports North), and Vegas (also a 3.04, on AT&T Sports Rocky Mountain).

At the bottom of the spectrum, the five lowest local ratings were posted by the aforementioned Kings (0.40 on Bally Sports West), the Islanders (0.37 on MSG+), the Devils (0.2 on MSG+), the Coyotes (0.16 on Bally Sports Arizona), and the Ducks (0.15 on Bally Sports SoCal). Eight teams were down by at least 30%, including the king of the mountain Penguins (30%), Blackhawks (32%), Islanders (32%), Bruins (33%), Flyers (39%), Stars (39%), Golden Knights (40%), and Coyotes (a startling 58%).

Compared to three years ago, some of the changes are jarring. The Sabres led the league with an 8.13 rating, more than twice what it was this past season. The Penguins came in second at 6.38, nearly a full ratings point better than this year. The Golden Knights were third at 4.05, also a full point better than this year. In fourth were the Blues at 3.66, actually lower than the team’s local rating in 2021-22. In fifth were the Wild at 2.9, who also did marginally better this year. The Coyotes, Kings, Ducks, and Devils also ranked in the bottom five three seasons ago, and ratings for each of the Coyotes, Ducks, and Devils were lower this time around.

There are plenty of reasons for the declines, one of which is carriage disputes. Since the 2018-19 season ended, carriage for the Bally Sports (still known as the Fox Sports RSNs back then) RSNs has plummeted, with Hulu, YouTube TV, and fuboTV all dropping those RSNs. MSG was also dropped by Comcast in Connecticut and New Jersey last year, while NESN has gotten dropped by YouTube TV. Altitude got dropped by Comcast. Dish and Sling have cut every RSN over the last couple of years, and are now RSN-free. And while these issues aren’t confined to the NHL, MLB and the NBA haven’t been hit quite nearly as hard locally as the NHL has.

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NHL local ratings dropped by 23% this season, with only four teams showing increases (2024)

FAQs

Why has NHL viewership dropped? ›

The report reveals a concerning 22% year-over-year decrease in viewership, particularly of note given that the NHL is in just the second year of a pair of exclusive seven-year U.S. media rights deals with ESPN and TNT. In part, the drop is due to an expanded slate of NHL games across each network, the report says.

Is NHL viewership declining? ›

So far, through two games of the Stanley Cup Final, compared to last year through two games, viewership is down 1.6 million. Last season, an average of 2 million people per night watched games 1 and 2. Through 2 games this year, viewership is running at an average of 1.3 million per game. That's not good.

Is hockey viewership increasing? ›

NHL Viewership on ABC Experiencing Double-Digit Increases versus 2021-22 Season. NHL viewership on ABC is experiencing double-digit increases, averaging 1.1 million total viewers – up 19% – versus ABC's full-season average last year.

Is NHL growing or Shrinking? ›

NHL Record a Tad Deceiving

In 2018-19, the NHL total regular-season attendance broke a league record, attracting 22,186,851 total fans to games across the league. From a high level, you could call that a success. It's a modest 0.6% growth or 10 additional fans per game on average compared to the previous season.

Why is hockey not popular anymore? ›

Many families simply cannot afford to have a child to play hockey. Some people don't have easy access to a hockey rink. Ice time can be pricey, and there may be select hours to practice. Markoulis also said the marketability of the NHL's top prospects is lagging when compared with basketball, baseball and football.

What gets more viewers MLB or NHL? ›

Additional data shows that: Over 16.9 million people watched Major League Baseball games on TV last year alone. Over 8 million people watched NBA games on TV last year. Hockey is another popular sport that has seen an increase in interest over time; over 4.6 million people watched NHL games on TV this year.

Is NHL live going away? ›

NHL.tv will cease to exist in the United States and be folded into ESPN+. There will be 75 exclusive games streamed on ESPN+ and Hulu that are produced by ESPN. This deal doesn't impact the NHL Center Ice out-of-market television package sold by providers.

Is NHL bigger than NFL? ›

NFL vs NHL: Summary

There's no real comparison between the NFL and the NHL when it comes to which league draws more fans and which creates more revenue – the NFL is the hands-down winner of that competition since the NHL's numbers are just a fraction of its football counterpart.

Who is the most losing NHL franchise? ›

The Canadiens additionally lead all NHL franchises in wins (3,495), ties (837), and points (8,013). The Maple Leafs lead all NHL franchises in losses (2,850).

What is the NHL biggest loss? ›

The worst loss in NHL history belongs to the New York Rangers when they lost 15-0 to the Detroit Red Wings on January 23, 1944. This loss was so outstanding that the record has stood for 76 years, despite tens of thousands of NHL games having been played since.

What was the biggest NHL shut out? ›

Apparently, the Detroit Red Wings have the biggest shutout in NHL history, when they dominated one of the other Original 6 teams, the New York Rangers on January 23rd, 1944. The score was an astounding 15- 0 victory that still stands as the largest shutout in the NHL to date.

What is the most watched hockey game ever? ›

Most watched games in the U.S.
  • May 7, 1972, Boston-NY Rangers – game four, 8.26 million, 13.3 rating CBS.
  • June 24, 2013, Chicago-Boston — game six, 8.16 million, 4.7 rating, NBC.
  • June 15, 2015, Chicago-Tampa Bay – game six, 8 million, 4.4 rating, 8 share, NBC.

What percentage of Americans watch NHL? ›

Ice hockey is a worldwide sport that is particularly popular in the United States and Canada thanks to the prominence of the National Hockey League (NHL). According to a survey conducted in April 2023, around 13 percent of all respondents were avid fans of the NHL in the United States.

Who has more fans hockey or football? ›

Football/Soccer

The sport has roughly 3.5 billion fans worldwide and 250 million players across 200 countries around the world. The next most popular sports in the world are cricket (2.5 billion fans), basketball (2.2 billion fans), and field hockey (2 billion).

Where is hockey least popular? ›

Geography. The least popular teams in the NHL are mainly the expansion teams situated in the sun-belt of the southern US states; the Carolina Panthers and the Arizona Coyotes are prime examples. Interestingly the New York Islanders a team with x4 Stanley Cups and based in the Northern states rank remarkably low at 27th ...

Is NHL or Olympic ice bigger? ›

Is bigger actually better? Olympic ice hockey is played on a rink roughly 200 feet long by 98 feet wide. That's a just about ten more feet laterally on the ice than in the 85 feet wide rinks used in the NHL.

Which is bigger NBA or NHL? ›

In terms of overall league revenue, the NFL, MLB, and NBA rank as the top three most lucrative sports leagues in the world, with the English Premier League and the NHL ranked at fourth and fifth place.

What is the least watched sport in America? ›

Hockey possesses all of these characteristics in its players. For various reasons, it hasn't clicked in America yet. Hockey is the most American sport that the American people won't sit down and watch.

Where is hockey most popular in the US? ›

Ice hockey is traditionally popular in the Northeastern and Midwestern United States, particularly in Massachusetts (and New England in general), Michigan, New York (especially Upstate New York) and Minnesota. Minnesota is known as the hockey capital of the US.

What is the most unpopular sport in the world? ›

Chess Boxing

As bizarre as it is, it's no wonder it is one of the least popular sports in the world.

What is the #1 sport in America? ›

Football - America's Favorite Sport to Watch and Follow

According to Gallup.com, 37% of U.S. adults picked football as their favorite sport to watch. Football has been the favorite since 1972.

Is NHL or MLS more popular? ›

In 13 states people chose a team from the MLB and in 10 of them they chose a team from the NBA. It is not all bad news for the MLS, though, because in another survey done by Gallup, the MLS surpassed the NHL as the 4th most popular sport in the US last December.

Is Sportsnet now better than NHL Live? ›

SN NOW PREMIUM provides the same out-of-market games that are available on NHL LIVE, including games on-demand, plus many exciting features such as goal markers, in-game catch-up highlights, multi-length game recaps and the ability to watch up to four games at once with multi-game view.

Is NHL Center Ice still a thing? ›

NHL Center Ice is an out-of-market sports package available through cable and satellite TV providers. It gets you around 40 NHL games per week during the regular season and includes NHL Network for around-the-clock hockey coverage. As of 2021, ESPN+ is the streaming home of the NHL's out-of-market matchups in the US.

What is happening with NHL TV? ›

ESPN and ABC are broadcasting NHL games once again in 2022. Viewers will be able to stream national broadcasts on ESPN's website and app as well as the streaming services below. Those who don't have cable but still want to watch the NHL can sign up for ESPN+ and live stream games.

What is the smallest NHL city? ›

Quebec City was by far the smallest market in the NHL; it was also the second-smallest major-league city in North America, behind only Green Bay, Wisconsin; home of the National Football League's Green Bay Packers.

Is an NHL hit harder than an NFL hit? ›

Hockey hits are, on average, 17% harder than football hits even though hockey players are 20% smaller than football players? Interesting. Josh Meinhardt and 1,418 others like this.

What sports has the most affluent fans? ›

The NHL audience is the richest of all professional sports. One-third of its viewers make more than $100k, compared to about 19 percent of the general population. Nascar's audience has the highest share of women (37 percent) and highest share of white people (94 percent).

Which NHL team has the most loyal fans? ›

Taking the top spot with an impressive overall index score of 2.84 out of 4, the Boston Bruins officially have the most loyal supporters in the NHL. This is thanks to the team's 100% average attendance, 5.6 million social media followers, and relatively strong engagement rate on Instagram (1.89%).

What is the most profitable NHL team? ›

The latest ranking reported that the New York Rangers is the most valuable NHL franchise after the 2021–22 NHL season.

What NHL franchise has the biggest fanbase? ›

With 2.68 million fans, the Chicago Blackhawks was the National Hockey League (NHL) team account with the greatest number of Facebook likes in April 2023. The Facebook presence of the NHL itself had around 4.65 million fans.

What is the most one sided NHL game? ›

1. January 23, 1944: Detroit 15, New York Rangers 0. The most one-sided game in NHL history took place in Detroit on January 23, 1944, when the Red Wings blanked the New York Rangers, 15-0.

What is the craziest comeback in NHL history? ›

The Kings completed the largest comeback in NHL playoff history, going from being down 5–0 to win the game in overtime, 6–5. Combined with upset wins in Games 1 and 5, the underdog Kings eliminated the heavily favored Gretzky-led Oilers in a 3–2 series victory to reach the second round.

What is the fewest shots in an NHL game? ›

The New York Rangers have taken the fewest shots by a team in a game, with 0 taken against the Red Wings on October 12, 1958.

What is the best NHL game ever played? ›

Hockey's all-time greatest games
  • 1972 Summit Series, Game 8. ...
  • 1979 Conference finals, Game 7. ...
  • 1980 Olympic semifinal: "Miracle on Ice" ...
  • 1982 Smythe Division semifinals, Game 3. ...
  • 1987 Patrick Division semifinals, Game 7. ...
  • 1987 Canada Cup finals, Game 3. ...
  • 1994 Stanley Cup finals, Game 7. ...
  • The Dominator stuns Canada. Feb.
Feb 24, 2002

What is the most games played by an NHL player? ›

1,500 or more games played
RankPlayerGames played
1Patrick Marleau1,779
2Gordie Howe†1,767
3Mark Messier†1,756
4Jaromir Jagr#1,733
17 more rows

What is the least watched Stanley Cup Final? ›

On the flip side, Senators-Ducks Game 2 in 2007 stands as the lowest rated and least-watched game, netting a subterranean 0.4 and 576,000 on VERSUS. That series represents the low point for the Stanley Cup Final, averaging a 1.2 and 1.8 million.

What country watches the most NHL? ›

The country in which ice hockey remains the most popular is Canada, which is unsurprising since the country is widely recognized as the birthplace of modern organized ice hockey.

What percentage of blacks play in the NHL? ›

In a USA Today article, it was reported that the NHL is predominantly composed of white players, with 97% belonging to this ethnicity. The remaining 3% consists of players from various ethnic backgrounds. Among the diverse group, there are currently 34 active black players.

Which US states produce the most NHL players? ›

Active NHL Players Totals by Birth State - Career Stats
RkStateA
1Minnesota5362
2New York3400
3Michigan2840
4Massachusetts2600
31 more rows

What's the fastest growing sport in America? ›

Without a doubt, Mixed Martial Arts (MMA) is the fastest-growing sport in terms of financial earnings. It is estimated that MMA is worth over $7 billion as of 2022, with revenues growing around 20% each year.

Is the NFL gaining or losing popularity? ›

The 272 regular-season games averaged 16.7 million viewers across television and digital platforms. The league also said that 185 million fans watched games at some point during the 18 weeks. Despite the dip, it is the third-highest average since 2016. Last season averaged 17.1 million.

Is NFL or NHL more popular in Canada? ›

The study found that, unsurprisingly, the National Hockey League (NHL), which includes seven Canadian teams, is the most popular professional sport in Canada, followed closely or very closely by 36% of Canadians.

Is the NHL losing money? ›

-- The NHL is projecting revenues to reach $5.2 billion this season, a rise from how they were trending prior to the pause in the 2019-20 season because of concerns surrounding the coronavirus.

Is NHL TV no longer in the US? ›

NHL.TV is no longer available for users in the US because ESPN+ is now the streaming home for out-of-market NHL games. Similarly, Sportsnet NOW Premium replaced NHL LIVE for out-of-market access in Canada.

What is the least popular NHL team? ›

The least popular teams in the NHL are mainly the expansion teams situated in the sun-belt of the southern US states; the Carolina Panthers and the Arizona Coyotes are prime examples. Interestingly the New York Islanders a team with x4 Stanley Cups and based in the Northern states rank remarkably low at 27th.

Which NHL teams are struggling financially? ›

The least valuable team in the NHL is the Florida Panthers, worth $160 million. The New York Rangers, who have risen 21% since last year, are now the first team in the NHL to have a $2 billion valuation.

Who has more fans NFL or NHL? ›

NFL vs NHL: Summary

There's no real comparison between the NFL and the NHL when it comes to which league draws more fans and which creates more revenue – the NFL is the hands-down winner of that competition since the NHL's numbers are just a fraction of its football counterpart.

What is the number 1 hardest sport? ›

According to Sports Virsa, the top 10 hardest sports in the world to play in 2022 are as follows: Boxing (hardest), American football, mixed martial arts, ice hockey, gymnastics, basketball, soccer, wrestling, rugby, and water polo.

What states do not have NHL? ›

Though factors such as a low population can contribute to the lack of teams in certain states, places like Alabama, Alaska, Hawaii, Virginia, and Kentucky are examples of states with an impressive population but still no teams in the NFL, MLB, NBA, or NHL.

How popular is NHL in USA? ›

Ice hockey is a worldwide sport that is particularly popular in the United States and Canada thanks to the prominence of the National Hockey League (NHL). According to a survey conducted in April 2023, around 13 percent of all respondents were avid fans of the NHL in the United States.

What replaced NHL live? ›

The NHL Live service won't be available in Canada for the 2022-23 season (and presumably beyond), replaced by Sportsnet Now's premium tier.

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