Photo: How Much Drinks Cost at the Super Bowl This Year (2024)

FAQs

How much is a hot dog at the Super Bowl? ›

Super Bowl concessions prices: $17 Bud Lights, $13 hot dogs destroy wallets for the big game.

Even water, something we kind of can't live without, will set you back $6.99 (£5.55).

Fans should expect nothing different from the Allegiant Stadium gameday experience, especially at the Super Bowl. Concession prices were slightly higher than at Super Bowl 55 in Los Angeles with a soda costing between $6.99 and $8.99 at Allegiant versus $7 at SoFi Stadium.

Drinks didn't come cheap. A domestic beer rang up for $13, premium draft beer for $14 and craft beer for $15. A regular soda costs $6, but a refillable souvenir soda costs $14. And a bottle of water goes for $5.

A burger with fries will set fans back $12, while chicken strips and fries are $13. Nachos are going for $11, while a bratwurst is $12 — though an all-beef hot dog is $8. Only want the fries? That'll be $9.

Beer and co*cktails: $8 - $22.50

The award for most expensive Super Bowl concession unsurprisingly goes to ... alcohol.

Food and Drinks at the Super Bowl: $13.99 For a Slice of Pizza and $17.99 for a Beer? People at watch parties throughout the country and beyond will be gorging on wings, pizza, chili and other snacks during the game, but for significantly less than those attending.

Even so, why are they $60?!

Well, they were being served at this year's Super Bowl at the Allegiant Stadium in Las Vegas. Is all the food at the Super Bowl so expensive? In a word, yes: alongside the deluxe nachos, fans were reporting $13 hotdogs and $17 beers.

The most affordable entry ticket for the upcoming Super Bowl at Allegiant Stadium is presently priced at $5,477, while the average cost of tickets already purchased for Super Bowl LVIII stands at approximately $9,300, CBS reported quoting StubHub.

Money.com reports that in some cases, a couple of NFL referees earning up an average of $114,000 approximately for working with the NFL. For the Super Bowl, every referee will get a bonus and their salary can rage from $54,428 up to a maximum amount of $462,622.

How much does a 1 minute Super Bowl cost? ›

CNN report that a 30-second ad in 2024 will cost between $6.5 million and $7 million. Most advertisers opt for a more extensive minute-long advert for Super Bowl Sunday, meaning that the cost of their 60-second production will be $13 million to $14 million.

How much does the Super Bowl halftime cost? An elaborate production like the halftime show costs the NFL up to $10m, according to Forbes and in 2021, The Weeknd reportedly spent $7m of his own money on the show.

At the past two Super Bowls, hot dogs ran from $8 to $12, but after a year where every figure involving cost hit all-time highs, the 2024 game day event is more than likely to top those numbers. Bookies.com is projecting Super Bowl LVIII hot dog prices to be somewhere in the realm of $12.75.

Currently, the cheapest face-value tickets for this year's Super Bowl sold directly by the NFL were about $2,000. And that price is after fans, including season ticket holders, win the chance to fork over several grand to buy them via a lottery system.