Sustainable Investing: How to Diversify and Perform Well in Any Market (2024)

Both global institutions and individuals alike are taking a sustainable approach to pursuing their investment goals. The thought used to be that you could only accomplish one goal (sustainability or profit) at a time.

Today, statistics reveal that you can achieve diversification through the purchase of ETFs that specialize in Socially Responsible Investing (SRI). Through SRI you can help create a more sustainable future and develop a portfolio that will perform well in any market.

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A common debate with SRI investing revolves around the idea that incorporating socially responsible factors into the investment process will hurt overall performance.

However, some studies suggest that companies with ESG practices displayed a lower cost of capital, lower volatility, and fewer instances of bribery, corruption, and fraud.

On the other hand, studies show that companies that perform poorly on ESG have a higher associated cost (in the long run). These costs are linked with an increase of capital, higher volatility due to controversies, and other damaging incidences.

Companies that do not create contingency plans or mitigate risks face massive PR backlash from spills, labor strikes, fraud, accounting, and other governance irregularities.

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Diversification:

Diversification is arisk managementtechnique that mixes a wide variety ofinvestmentswithin a portfolio.

The rationale behind this technique is that a portfolio that contains uncorrelated investments will have a higher return. This is because stocks that are uncorrelated move in different directions during different times of the economic boom/bust cycle.

In laymen’s terms, “not having all of your eggs in one basket”.

By purchasing stocks that are different from each other (whether by company size, industry, sector, country, etc), you are spreading out your risk.

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Making a Positive Impact by Investing in Socially Responsible Funds:

One way to diversify is to invest in socially responsible companies through ETFs. In the money management world, Socially Responsible Investing (SRI) is also known as ESG (environmental, social, and governance) funds.

You can make an impact today by investing in sustainable companies that help solve the world’s biggest challenges. It is about putting your dollars to work by buying products from and investing in companies that put the people and the planet first.

In a prior article, called “New Year’s Resolutions to Create a Sustainable 2019“, I write about how UN scientists have recently released a warning. In their statement, the UN gives the world less than 15 years to reduce the carbon output to nearly 0 or else face serious climate change consequences.

What’s really scary to think about is that three-quarters of the world’s mega-cities are by the ocean. Just imagine the level of geopolitical instability that would occur should billions of people need to relocate due to rising sea levels.

According to the UN,2.4 billion people(40% of the world’s population) live within 60 miles of the coast. To give you a comparison, the recent instability in Syria has displaced13 millionpeople.

Ask yourself, what would happen should 1 billion people need to find new homes. I am not an alarmist, I just want you to know the facts.

So what can you do? Become minimalist, which will inherently help you save more money. This, in turn, will allow you to invest more. The zero-waste lifestyle has many health and budget benefits.

Support sustainable businesses by buying products from and investing in companies that put the people and the planet first.

Sector investing: Using the Business Cycle

I am sure you know that the economy goes through economic cycles. These ups and downs in the economy are called boom and bust cycles or bull/bear markets.

So if you know that these cycles exist, then it makes sense to study which sectors of the market do well in each phase of the cycle.

The photo below, provided by mrshearingeconomics, is a great depiction of how our economy expands and contracts to grow over time.

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Early-cycle Phase:

Sectors that typically benefit the most are ones that thrive due to a reduction in interest rates.

Interest rates are set by the Federal Reserve, which meets 8 times per year. A reduction in interest rates spurs the economy because it incentivizes companies to borrow/take out loans.

The industries that benefit first are:

  • Financials
  • Capital goods
  • Transportation
  • Raw materials (aluminum/copper)
  • Consumer discretionary

Mid-cycle Phase:

The mid-cycle phase is characterized by a positive but more moderate growth rate than the early-growth phase. Typically, the mid-cycle phase is the longest phase of the business cycle.

The industries that benefit the most from this phase are:

  • Information technology (Nasdaq)
  • Real estate
  • Industrial
  • Raw materials
  • Transportation
  • Manufacturing

Late-cycle phase:

In this stage of the business cycle, the economy has “overheated” and will soon slip into a recession. There is a tightening of credit availability and corporate profit margins begin to deteriorate. Unfortunately, consumers and businesses become overleveraged and begin to miss loan payments. Moreover, company inventory levels become too high, and not enough of their products are selling to continue the growth curve trajectory.

The industries that benefit the most from this phase are:

  • Energy
  • Health care
  • Consumer staples
  • Utilities

The Recession Phase:

Often, this phase is marked by a contraction in economic activity. Corporate profits decline and credit is scarce. At this time, the Federal Reserve eases the monetary policy by lowering interest rates to stimulate the economy. Companies offer sales and coupled with a decrease in manufacturing,inventories gradually fall. Consequently, these actions set the stage up for the next recovery.

The industries that benefit the most from this phase are:

  • Consumer staples
  • Utilities
  • Telecommunication services
  • Health care

Here is a quick video by You Will Love Economics, that explains how the business cycle works.

The Take Away:

Diversification is critical to lowering your portfolio’s risk. Simultaneously, by diversifying you can own enough of the market to maximize your gain. Moreover, it gives you the best opportunity to do well no matter what stage the business cycle is in.

After building an emergency fund, investing for your retirement through a Roth IRA or 401k is the most important financial step you can make to ensuring that you can retire comfortably.

Want to learn how you can grow your retirement account by investing in commodities and skip paying the 28% capital gains tax legally? Read my prior article called, “Tax-Free Money: The Secret of Buying Gold Inside of a Roth IRA”

Like what you see? Stay a while!

Be the catalyst that helps create a bright and sustainable future. If you have learned anything new, please remember to share so that I can continue to provide you with more free content!

Feedback is always welcome, so feel free to comment below! What’s your favorite sustainable brand?

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Sustainable Investing: How to Diversify and Perform Well in Any Market (2024)

FAQs

Sustainable Investing: How to Diversify and Perform Well in Any Market? ›

REITs trade like stocks on the major exchanges. They invest directly in property and mortgages and typically offer high yields. Because real estate has a relatively low correlation with stocks, investing in REITs is a good way to diversify away from equities.

How do you diversify beyond the stock market? ›

REITs trade like stocks on the major exchanges. They invest directly in property and mortgages and typically offer high yields. Because real estate has a relatively low correlation with stocks, investing in REITs is a good way to diversify away from equities.

How should I diversify my investments? ›

6 diversification strategies to consider
  1. It's not just stocks vs. bonds. ...
  2. Use index funds to boost your diversification. ...
  3. Don't forget about cash. ...
  4. Target-date funds can make it easier. ...
  5. Periodic rebalancing helps you stay on track. ...
  6. Think global with your investments.
Feb 8, 2024

Can you diversify your portfolio by investing all your money in one industry? ›

To appropriately diversify a portfolio, you'll need to include stocks from many different sectors. Even still, you may also want to include bonds or other fixed income securities to protect against a dip in the stock market as a whole.

How can the diversification strategy help you become a better investor? ›

Diversification can help reduce the risk that you don't meet your future financial goals. Consider spreading your net worth across multiple asset classes that work in different directions. Don't get drawn into the “chasing returns” mentality.

How would you diversify a $100000 investment? ›

Buying shares in a mutual fund, exchange-traded fund (ETF), or index fund can be a great option if you want to avoid picking individual investments. All of these funds hold baskets of assets that provide a simple way to diversify your portfolio, but there are some differences worth noting.

Does Warren Buffett diversify? ›

Portfolio diversification is a sacred cow in the world of investing. However, the world's most successful investor, Warren Buffett, scorns the idea of diversifying your portfolio to protect against risk.

Can you become a multi millionaire from investing? ›

Investing can help you become a millionaire because you can benefit from compound growth. The more you invest, the faster you can become a millionaire. The higher your returns, the faster you'll end up with a seven-figure brokerage account.

What does a good diversified portfolio look like? ›

Having a mixture of equities (stocks), fixed income investments (bonds), cash and cash equivalents, and real assets including property can help you maintain a well-balanced portfolio. Generally, it's wise to include at least two different asset classes if you want a diversified portfolio.

How many funds is too many in a portfolio? ›

You should therefore only keep as many funds in your portfolio as you're comfortable monitoring. For example, if you hold 10 or 20 different funds, you'll need to keep a close eye on the changing value of all these investments to make sure your asset allocation still matches your investment goals.

How would an investor maximize diversification benefits? ›

Diversification involves spreading your money across a variety of investments and asset classes. A diversified portfolio helps to reduce risk and may lead to a higher return. Investments that move in opposite directions from one another will add the greatest diversification benefits to your portfolio.

Which investment would have the greatest diversification? ›

The highest level of diversification can be achieved by investing in different asset classes. Bonds are far less volatile than stocks, and government bonds often go up in price when stocks go down. Commodities are another significant asset class with a different pattern of returns.

How do you steer clear of trouble when investing? ›

Set clear investment goals and stick to your predetermined strategy. Avoid making impulsive decisions based on short-term market movements. Consider implementing stop-loss orders to automate risk management.

How to build wealth without the stock market? ›

5 ideas on building wealth outside the stock market
  1. Investing in a rental property. ...
  2. Real Estate Investment Trusts (REITs) ...
  3. Buy Into a Franchise. ...
  4. Peer-to-Peer Lending. ...
  5. Alternative Investments. ...
  6. Not sure where to start?

How to invest money besides stocks? ›

Depending on your goals and risk tolerance, you can grow your money in many different ways, from savings accounts and CDs to stocks, bonds, funds, alts, real estate and crypto.

How do you diversify without selling stock? ›

Exchange funds

If structured correctly, an exchange fund can result in converting single security risk into a diversified portfolio that mimics the risk profile of a broad-based stock index without any capital gains realized.

How many stocks do you need to be fully diversified? ›

There might be other practical considerations that limit the number of stocks. However, our analysis demonstrates that, whether you own ETFs, mutual funds, or a basket of individual stocks, a well-diversified portfolio requires owning more than 20-30 stocks.

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