Brands like Gucci, Prada, and Dior Focus on selling their products to poor people instead Rich. There’s a reason behind this.
Published in · 3 min read · Jun 24, 2023
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Have you ever wondered why some people who don’t have a lot of money end up buying products from expensive brands? It may seem strange at first, but there are several reasons behind this interesting consumer behavior.
In this blog post, we’ll explore the motivations that drive poor people to buy luxury brands in a friendly and easy-to-understand way.
We all want to be respected, regardless of our financial situation. For many individuals with limited means, buying products from expensive brands provides a sense of social recognition and status.
They believe that owning these items will make others see them as “successful”, boosting their self-esteem and making them feel like they belong to a certain social circle.
Expensive brands are often associated with high quality and durability. Even though it’s not always the case, some people believe that spending more money means getting a better product that will last longer. This belief leads them to choose expensive brands, thinking that they will save money in the long run by avoiding frequent replacements or repairs.
We all have dreams and aspirations, regardless of our current financial situation. For individuals facing financial hardships, buying items from prestigious brands can be a way to temporarily escape their circ*mstances and immerse themselves in a world of luxury and privilege.
By purchasing these products, they hope to get closer to the lifestyle they aspire to have in the future, where financial constraints are no longer a barrier.
