The famous Adidas three stripes will no longer feature on NHL jerseys as the current deal between the League and German sports brand comes to an end with both corporations issuing a joint statement confirming the news.
“The NHL and Adidas confirm that the NHL-Adidas partnership will not continue following the expiration of the current agreement after the 2023-24 NHL season. The NHL and Adidas look forward to continuing to work closely together over the next 2 years and to a smooth transition to the new authentic NHL uniform supplier, which will be announced by the NHL at the appropriate time.”
Back in 2005, after an intellectual property lawsuit in Adidas acquired Reebok as a subsidiary, uniting two of the largest sport outfitting companies, but maintaining operations under their separate brand names.
The NHL had partnered with Reebok for over a decade before switching to Adidas in 2017 and the news to terminate the existing deal will bring an end to nearly 20 years of Reebok/Adidas uniforms and designs for the National Hockey League as the German brand looks to exit the sport.
Adidas sponsored players such as Edmonton Oilers’ Conor McDavid have been contacted by the brand confirming that existing deals will also not be renewed as the look to leave the ice hockey market.
Nike to enter the fray?
Early speculation suggests that the NHL is ripe for Nike to make a play and become the official on-court uniform supplier after the Adidas deal dies. The Oregon based brand has been the official supplier of NBA jerseys since the 2017-18 season and has kitted out NFL teams as part of an exclusive deal from 2012.
FAQs
Fanatics will replace Adidas as the NHL's outfitter of on-ice uniforms and authentic jerseys beginning with the 2024-25 season, the league announced Tuesday.
Is Adidas going to stop making NHL jerseys? ›
Fanatics will replace Adidas as the NHL's outfitter of on-ice uniforms and authentic jerseys beginning with the 2024-25 season, the league announced Tuesday.
How long is Adidas making NHL jerseys? ›
Adidas signed a seven-year deal with the NHL beginning in the 2017-2018 season, and announced in July 2022 that it was not seeking an extension. Fanatics says it will use the same Quebec factory that Adidas used to make its jerseys.
Who will make NHL jerseys in 2024? ›
Fanatics is taking over as the league's on-ice jersey provider beginning with the 2024-25 season, replacing Adidas, which has made them since 2017. It's the third company to make NHL jerseys since 2005, after Reebok handled them for more than a decade.
Will Fanatics become the NHL's official uniform supplier replacing Adidas? ›
Fanatics will replace Adidas as the official uniform supplier for the National Hockey League starting with the 2024-2025 season. The 10-year deal marks a deepening of the company's relationship with the NHL and the first time Fanatics branding will appear on official player uniforms in professional sports.
Who will supply NHL jerseys after Adidas? ›
Fanatics will take over as the official uniform supplier for the NHL in 2024. Adidas has one season left on their 7-year deal but previously announced that they would not renew. Fanatics will also work directly with the league and teams to design the uniforms.
Is Fanatics taking over NHL? ›
The NHL announced a deal that will include Fanatics becoming the league's official on-ice outfitter beginning in the 2024-25 season. The 10-year agreement had fans, many of whom have complained about the company's quality for years, up in arms. So why did the NHL decide to switch manufacturing partners?
Who makes authentic NHL jerseys? ›
The NHL announced Tuesday that it chose sports apparel brand Fanatics as its official on-ice uniform partner, replacing Adidas. The new uniforms will hit the ice in 2024, and the deal with Fanatics will last 10 years, according to the company.
Is Adidas leaving the NHL? ›
Adidas announced in July 2022 that it would not be renewing its seven-year contract with the NHL, which opened up the bidding opportunity for Fanatics. Prior to Adidas, the NHL had its sweaters made and designed by Reebok.
Why are Adidas NHL jerseys so expensive? ›
The NHL, like most major U.S. leagues, sells multiple tiers of jerseys for fans. The most expensive, the $230 “authentic” jerseys, are made by Adidas, with the highest-end materials, patches and stitching.
NHL to Change Jersey Supplier When Adidas Contract Ends After 2023-24 Season. The NHL announced Thursday that it will not be continuing its jersey deal with Adidas after their contract expires following the 2023-24 season.
How often does NHL restock jerseys? ›
We restock daily, unfortunately, we are unable to determine when the item would be available. Please keep an eye out on the site!
Do NHL players get a New jersey every game? ›
In recent years NHL teams generally give players 3-4 sets of white and dark jerseys annually, with special sets being introduced for alternate/heritage designs or special games.
Are Adidas NHL jerseys authentic? ›
As Covington explained, although Adidas markets the jerseys as authentic, the jerseys are not identical to the ones worn by NHL players or of the same quality. There are assorted differences in the cut, fabric, stitching, neck hole and dimples, which enable air to flow through the jersey.
Who is replacing Adidas NHL? ›
Fanatics will replace Adidas as the NHL's outfitter of on-ice uniforms and authentic jerseys beginning with the 2024-25 season, the league announced Tuesday. The deal runs 10 years.
Who is Fanatics biggest competitor? ›
Top 5 fanatics.com Alternatives & Competitors
- lids.com. 26,711. 6,373. 3.45M. 3.8. 54.16%
- rallyhouse.com. 66,702. 16,384. 1.13M. 4.3. 48.55%
- fansedge.com. 85,748. 20,624. 820.22K. 2.7. 61.6%
- nflshop.com. 26,020. 6,505. 3.55M. 3.7. 54.52%
- dickssportinggoods.com. 2,992. 594. 32.81M. 3.4. 46.9%
Adidas believes it will find a better bang for its buck elsewhere; not extending its relationship with the NHL says more about the sports industry than the league itself.
Is Adidas not renewing NHL contract? ›
NHL to Change Jersey Supplier When Adidas Contract Ends After 2023-24 Season. The NHL announced Thursday that it will not be continuing its jersey deal with Adidas after their contract expires following the 2023-24 season.
