Your Brain Is Hooked on Being Right (2024)

I’m sure it’s happened to you: You’re in a tense team meeting trying to defend your position on a big project and start to feel yourself losing ground. Your voice gets louder. You talk over one of your colleagues and correct his point of view. He pushes back, so you go into overdrive to convince everyone you’re right. It feels like an out of body experience — and in many ways it is. In terms of its neurochemistry, your brain has been hijacked.

  • JG

    Judith E. Glaser is the CEO of Benchmark Communications and the chairman of The Creating WE Institute. She is the author of six books, including Creating WE (Platinum Press, 2005) and Conversational Intelligence (BiblioMotion, 2013), and a consultant to Fortune 500 companies.

Your Brain Is Hooked on Being Right (2024)
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